Take care of your voice - useful for Euro Bashny.Net

Russia has launched a new advertising campaign of Coca-Cola, on the forthcoming European Championship futbolu.Kompaniya Coca-Cola, which is an official partner of the European Football Championship in 2008 introduced a new advertising campaign under the slogan «Coca-Cola - Live football!". The advertising campaign is based on the assertion - a crowd of loyal fans and a powerful force the fans to vote may decide the outcome of any game.

As described in the company's Website, Coca-Cola brings together fans and raises morale when you express your emotions you support your team.

A television advertising campaign under the slogan "Take care of the voice - useful for Euro!" Includes:

- 3 teaser for 10 sec., Precede the campaign and urging the audience to keep their voices Euro 2008.

- The main commercial 30 seconds. "The strength of the voices" telling about the magic power of the vote of fans and that your voice could be decisive. On the air from 28 April to 29 June.

To create a campaign specifically for the Russian market has attracted one of the world's best creative teams of the Agency Publicis Mojo (Australia & NZ) in close cooperation Publicis United (Russia). Principal photography took place in March of this year in Kiev and high-quality computer-generated effects were made in one of the best digital studios in New Zealand, which is often used Hollywood studios to produce their world masterpieces.



Teasers:







The result was an integrated marketing campaign, aimed at a wide audience, not just the avid football fans. Therefore, the print campaign were selected publications unsportsmanlike subjects

Each publication has been prepared by its layout, the plot of which is not directly related to football.









Advertising modules are placed in the following publications:

Cosmopolitan, Lisa, Around the World, GEO, Maxim, Hooligan, Hacker, Moscow Poster, Time Out Moscow, 7 days, Autoworld, the wheel.

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