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Children Trading
Online Exchange E * TRADE continues to campaign Baby Trading, launched in early February this year during the Super Bowl broadcast.
Then E * TRADE and the agency Grey showed two videos in which a cute baby rib, sitting in front of a webcam, talking about the benefits of the company and the characteristics of use of the service. The basic idea of «Baby Trading» - through an infant who has absolutely no life experience, special and general knowledge, show the audience that the service is extremely easy to use.
Three months have passed since the Launch, the child has grown significantly, but their addiction to electronic trading and online investment retained and deepened. E * TRADE new roller, shot as the two previous ones, directed by Randy Krallman of Smuggler, announces the mobile version of the service.
And a curious fact: Randy Krallman not only took an active part in copywriting spots, but also independently voiced the main character.
The first commercials of the campaign:
via / smuggler / 2007/12/18/21401 /
Then E * TRADE and the agency Grey showed two videos in which a cute baby rib, sitting in front of a webcam, talking about the benefits of the company and the characteristics of use of the service. The basic idea of «Baby Trading» - through an infant who has absolutely no life experience, special and general knowledge, show the audience that the service is extremely easy to use.
Three months have passed since the Launch, the child has grown significantly, but their addiction to electronic trading and online investment retained and deepened. E * TRADE new roller, shot as the two previous ones, directed by Randy Krallman of Smuggler, announces the mobile version of the service.
And a curious fact: Randy Krallman not only took an active part in copywriting spots, but also independently voiced the main character.
The first commercials of the campaign:
via / smuggler / 2007/12/18/21401 /
