Beeline removed in a genre movie stop-motion and tore the head Bashny.Net

"Hot roaming" - Beeline summer advertising campaign, shot in the style of Stop-motion.Ideya campaign was to convey primarily emotional Benif - freedom of communication, which is important to our user when it is at rest (roaming). Rational Benif product offer - 50% discount on all zvonik roaming as time allows a person to not limit yourself to talking on the phone, in fact, to plunge into a "sea of ​​communication».

In the video we tried to dramatize the concept of "freedom of communication" through the image of the "Sea of ​​communication».

Promotional Period: Summer 2008, from 02 June to 31 August.





Here is what the head of the creative group BBDO Moscow Nikolai Pantea of ​​work on the project: "Our copywriter Shelegova Elizabeth came up with the slogan" dive into the sea of ​​communication "and we thought it would be nice to show the man literally bathed in a sea of ​​people. The project found filmmakers to shoot in technique stop-frame animation.

The film was shot by two professional cameras working in synchronous mode. Main camera was mounted on the crane or trolley. Other camera fixed on a tripod, working on the general plan. In total, there were made more than 7300 photos, which were then compiled into a continuous video. To create the effect of seawater crowd had to keep moving, and the actors freeze in the next phase of its movement.

For two and a half days of shooting (not counting the day of the rehearsal) in the video took more than five hundred people ».

The video for "Mobile Etiquette" How to tell the Website, the press service of the operator, the campaign is not intended for TV broadcast. First-run movie at film festivals held - Kinotavr in Sochi and the Moscow International Film Festival in Moscow.


Since July 2008, the rollers can also be seen in a number of cinemas in Russia and the CIS countries, where there is the "Beeline". In terms of - as far as the 2008 and 2009.



via adme.ru