Advertising subway station turned into a supermarket Bashny.Net

Do you really think that this photo from the supermarket? We checked - conducted almost everything. But it is an advertisement. Supermarket is not a supermarket.
The South Korean agency Cheil Worldwide has created a large-scale and very interesting design to promote the new supermarket HomePlus in Seoul. That's what a subway station, which is a new store. The sponsors have stuck the whole station imaging supermarket shelves, creating the illusion of presence.







In this campaign it has been the main and only payment. Marketers Cheil decided not to advertise on TV and in the press. And, as reported on the opening day sales exceeded expectations by 6 times.





















Also see review of outdoor advertising, which adorns the city, and outdoor advertising, which is "working." In the literal sense of the word.


via / kreativnyj_obzor / 2007/10/09/20546 /