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Top 6 protivonasekomyh ideas in advertising
In advertising insektitsitov repellents and creative agencies not only face the challenge posed by the brief, but, as shown by a fairly quick look at creativity in this area realize all their desires in the image of death, suicide and intolerable stradaniy.Tolko in this industry may say nevyskazyvaemoe. Firstly, because death - it's just what people expect from an insecticide, and secondly, because it is not the people and not animals, and therefore there will be no public outcry organizations.
That is the image of death is headed by Top-7 ideas used in the advertising of insecticides, repellents and other means of insects and arachnids. While death may be indicated by two "subspecies". Forced and voluntary.
1a. The violent death of the "hands" of insecticide. B>
1b. I can not live like this anymore! B>
It is understood that the target-group of these messages can not be the insects themselves. It's a way to entertain the bloodthirsty people who rejoice the end of the life of this small, but the worst enemies, and maliciously rubbing pens, go for the advertised product in the store and on the way will be to anticipate the agony of insects, comparing it with the image printed.
For less bloodthirsty, more impressionable and humane of the target audience - paragraph 2 rating "protivonasekomyh" ideas.
2. Let us not kill him. Let's just parrot! B>
Another feature-rich implementation of the approach - to show how insects with all their forces the insects are drawn to you to ruin your life, but can not. Because agile insecticides created on the way to you a lot of obstacles and traps.
3. Obstacles and traps
For people in the entertainment with which the killings and horror stories of insects is not very much and podeystvuesh, there is another trouble-free way dispatches messages. Call their disgust, feeling of disgust and overwhelming desire to make God forbid none of the seen advertising does not become a reality.
4. You are disgusting to me! B>
Furthermore, the advertisement may be identified insecticides advertised product with natural insect wrestlers with carnivorous. Fauna that their entire lives just do that exterminate arthropods.
4. Our insecticide is like a frog. No better! B>
Strange, but in advertising funds from insects to people, people are still present. But rarely. And the two main roles of their diametrically opposed to each other. People become victims of cruel or insects, or on the contrary, represent neprokusyvaemost and fearlessness.
6. People Insects vs
And finally, the seventh "extra-curricular" point of this rating we would like to remind you of two of the best sample protivonasekomoy advertising in Russia. Quite old, but still and unsurpassed. And by the way, do not fall under any "standard" approach.
via # image1866355
That is the image of death is headed by Top-7 ideas used in the advertising of insecticides, repellents and other means of insects and arachnids. While death may be indicated by two "subspecies". Forced and voluntary.
1a. The violent death of the "hands" of insecticide. B>
1b. I can not live like this anymore! B>
It is understood that the target-group of these messages can not be the insects themselves. It's a way to entertain the bloodthirsty people who rejoice the end of the life of this small, but the worst enemies, and maliciously rubbing pens, go for the advertised product in the store and on the way will be to anticipate the agony of insects, comparing it with the image printed.
For less bloodthirsty, more impressionable and humane of the target audience - paragraph 2 rating "protivonasekomyh" ideas.
2. Let us not kill him. Let's just parrot! B>
Another feature-rich implementation of the approach - to show how insects with all their forces the insects are drawn to you to ruin your life, but can not. Because agile insecticides created on the way to you a lot of obstacles and traps.
3. Obstacles and traps
For people in the entertainment with which the killings and horror stories of insects is not very much and podeystvuesh, there is another trouble-free way dispatches messages. Call their disgust, feeling of disgust and overwhelming desire to make God forbid none of the seen advertising does not become a reality.
4. You are disgusting to me! B>
Furthermore, the advertisement may be identified insecticides advertised product with natural insect wrestlers with carnivorous. Fauna that their entire lives just do that exterminate arthropods.
4. Our insecticide is like a frog. No better! B>
Strange, but in advertising funds from insects to people, people are still present. But rarely. And the two main roles of their diametrically opposed to each other. People become victims of cruel or insects, or on the contrary, represent neprokusyvaemost and fearlessness.
6. People Insects vs
And finally, the seventh "extra-curricular" point of this rating we would like to remind you of two of the best sample protivonasekomoy advertising in Russia. Quite old, but still and unsurpassed. And by the way, do not fall under any "standard" approach.
via # image1866355
