Interactive agency Digitas has developed for the new Samsung G800 mobile phone Internet campaign Zoomintosee.com (~ Hasten to see) .Osobennostyu phone is a 3 x optical Zoom, which became the target for creativity.
The main element of the campaign was the viral video "How we met» (How we met), filmed in the genre of stop-motion. The video tells the story of two lovers dating, TELL using "moving tattoos." Interestingly, according to Youtube, video looked already Bole 4, 5 million people!
As reported at the campaign to create a movie took 4 days, 1622 photos, 10 gel pens,
3 marker 16 bags of wool and only one camera Samsung G800.
Also as part of the campaign was launched clip «Ant club fighters", showing the "forbidden" fights.
Earlier, the agency Digitas has filmed for Sumsung ingenious clip «Bubbles».
The most time-consuming stop-motion roll, of course, is the main contender for Cannes this year - Sony Bravia Doh, which was used by about 100 000 frames.
via / behind_the_scene / 2007/10/11/20585 /