Bashny.Net
In Russia closed salons Samsung: second tier comes?
Bashny.Net
Last week it was reported bankruptcy (or rather, the application for such) the retailer's "White Wind Digital", which is in the top Russian sellers of consumer electronics occupies 16th place. Among the more than fifty demands repayment particularly stood out Apple's desire to return most of all - 456, 9 million rubles (~ $ 12, $ 3 million). Today there was a curious infopovod directly attributable to bringing the bankruptcy. Start to diminish monobrand retail network Samsung, stopped work 35 stores. Why? The answer is simple - the management of these salons just engaged in "White Wind". It clarifies the "Kommersant", since the beginning of the year Samsung has suspended the work of about 20% of firm salons throughout Russia.
This is not the first case of "deactivation" salons Samsung, earlier this year to ten stores (most active at that time, 66 points) closed Inventive Retail Group. As reasons for this step of CEO Tikhon Smykov calls, on the one hand, too rapid growth of retail Samsung in 2012. On the other - "a radical change in the structure of the market of smartphones and tablets," the growth of the share of brands of second and third tier and the reduction of consumer interest in products of market leaders, including Samsung and Apple.
All the same, "Kommersant" with reference to certain employees of "large retail chain" argues that the sale of Samsung Galaxy S5 is almost two times lower than the flagship precursor. In principle, Samsung and she hardly expect mega records. Little abstracting from Russia - to Ukraine almost originally operated action with a fully "Freestuff» Samsung Galaxy Tab 3 8.0 in the bargain when buying a top-end smartphone. This is my colleague alexeystar told in April . An analogue of such a proposal made it to Russia in late July, but less interesting "tablet." In stores Master PC sold for 31,000 rubles a pair of Samsung Galaxy S5 and Galaxy Tab 3 7.0 Lite. Individually models are almost 30 000 or 6000 rubles.
Came the news - more proof of the harsh realities that are far from the first month are added to the mobile market. Let me quote the May note alexeystar : «The process of" otedaniya 'market share of local brands A-brands rather tired, and to oppose a small but defiant companies mastodons market can not do anything. That is gathered, for example, LG to develop Smartphone 100 bucks. It will invest a lot of money in software, has developed a unique design, will select the correct body materials, ensure the absence of serious glitches even in the first firmware. And then it turns out that the budget is consumed by two-thirds, and this unit will have to put feeble processor, a 3-inch screen with low resolution and 512 MB of RAM. In analogue of the Russian brand / Chinese manufacturer and will be glitches, and less wear-resistant materials, and the camera is worse, but the 5-inch display and RAM gigabytes. As a result, customers increasingly prefer "Russian Chinese».
As a result, in May ABI Research announced forecast that by 2019 two-thirds of smartphones will be based on the reference design chipset developers. 23 percent of these devices will cost $ 200 more expensive than retail, the other - cheaper. But it will still be the flagship in the sole responsibility of the A-brands, no one here is going to give up the slack not.
It is unlikely that Samsung will eventually repeat the fate of Nokia, which closed in 2012, absolutely all of its stores in Russia. Although at one time a future Nokia also could hardly have been predicted. What is happening is consistent with the results of IDC's Russia in the second quarter, shipments alone tablet Samsung decreased by 48, 3%. Far left Apple - 48, 3% with the sign "minus".
Again, remember the remarkable achievement of the second echelon. A couple of weeks ago, a report was published "The Messenger", in July for six weeks for the first time in Russian domestic B-brand took first place in sales and walked A-brand in the face of Samsung. By planshetofonam, all the same, "The Messenger" has sounded for the first quarter 2014: the share of total B-brands account for 40% of sales.
And that with smartphones? "The Messenger", the same period: "Significantly increased the role of brands in the market, especially in the smartphone segment worth up to 5 thousand. Rubles. By the end of 3 months of 2014, this segment has already won 42% of market volume, which is 20 percentage points more than in the same period last year. The proportion of units in the brands in this price range is about 60% and in pieces, and in terms of money ».
Out of curiosity, not lazy, but rather banal method looked - how are things going with the population of the interest in different brands? Enjoying A-brands.
The picture is identical, almost exactly obvious decline since the beginning of 2014, much earlier assumptions. Helped only seasonal New Year and Christmas rush, which is only a short-term situation improved.
And that B-brands? Explay, Fly and Highscreen - just up, steady growth with little fluctuation band. Yandex demonstrates the unanimity with the statistics of retail sales networks.
Spontaneous such a result can not be called. The more that the request "buy smart" is gaining popularity. That is, the demand for smart phone market is growing continuously.
And after this starting point, people have deliberately choose to watch out there that offer second-tier brands. What do you think, is it worth to wait for fundamental changes in the current tendency in the long run? Or is it mastodons smartphone market - A-brands will be able to turn the tide? Will the A-brands started to increase market share?
This is not the first case of "deactivation" salons Samsung, earlier this year to ten stores (most active at that time, 66 points) closed Inventive Retail Group. As reasons for this step of CEO Tikhon Smykov calls, on the one hand, too rapid growth of retail Samsung in 2012. On the other - "a radical change in the structure of the market of smartphones and tablets," the growth of the share of brands of second and third tier and the reduction of consumer interest in products of market leaders, including Samsung and Apple.
All the same, "Kommersant" with reference to certain employees of "large retail chain" argues that the sale of Samsung Galaxy S5 is almost two times lower than the flagship precursor. In principle, Samsung and she hardly expect mega records. Little abstracting from Russia - to Ukraine almost originally operated action with a fully "Freestuff» Samsung Galaxy Tab 3 8.0 in the bargain when buying a top-end smartphone. This is my colleague alexeystar told in April . An analogue of such a proposal made it to Russia in late July, but less interesting "tablet." In stores Master PC sold for 31,000 rubles a pair of Samsung Galaxy S5 and Galaxy Tab 3 7.0 Lite. Individually models are almost 30 000 or 6000 rubles.
Came the news - more proof of the harsh realities that are far from the first month are added to the mobile market. Let me quote the May note alexeystar : «The process of" otedaniya 'market share of local brands A-brands rather tired, and to oppose a small but defiant companies mastodons market can not do anything. That is gathered, for example, LG to develop Smartphone 100 bucks. It will invest a lot of money in software, has developed a unique design, will select the correct body materials, ensure the absence of serious glitches even in the first firmware. And then it turns out that the budget is consumed by two-thirds, and this unit will have to put feeble processor, a 3-inch screen with low resolution and 512 MB of RAM. In analogue of the Russian brand / Chinese manufacturer and will be glitches, and less wear-resistant materials, and the camera is worse, but the 5-inch display and RAM gigabytes. As a result, customers increasingly prefer "Russian Chinese».
As a result, in May ABI Research announced forecast that by 2019 two-thirds of smartphones will be based on the reference design chipset developers. 23 percent of these devices will cost $ 200 more expensive than retail, the other - cheaper. But it will still be the flagship in the sole responsibility of the A-brands, no one here is going to give up the slack not.
It is unlikely that Samsung will eventually repeat the fate of Nokia, which closed in 2012, absolutely all of its stores in Russia. Although at one time a future Nokia also could hardly have been predicted. What is happening is consistent with the results of IDC's Russia in the second quarter, shipments alone tablet Samsung decreased by 48, 3%. Far left Apple - 48, 3% with the sign "minus".
Again, remember the remarkable achievement of the second echelon. A couple of weeks ago, a report was published "The Messenger", in July for six weeks for the first time in Russian domestic B-brand took first place in sales and walked A-brand in the face of Samsung. By planshetofonam, all the same, "The Messenger" has sounded for the first quarter 2014: the share of total B-brands account for 40% of sales.
And that with smartphones? "The Messenger", the same period: "Significantly increased the role of brands in the market, especially in the smartphone segment worth up to 5 thousand. Rubles. By the end of 3 months of 2014, this segment has already won 42% of market volume, which is 20 percentage points more than in the same period last year. The proportion of units in the brands in this price range is about 60% and in pieces, and in terms of money ».
Out of curiosity, not lazy, but rather banal method looked - how are things going with the population of the interest in different brands? Enjoying A-brands.
The picture is identical, almost exactly obvious decline since the beginning of 2014, much earlier assumptions. Helped only seasonal New Year and Christmas rush, which is only a short-term situation improved.
And that B-brands? Explay, Fly and Highscreen - just up, steady growth with little fluctuation band. Yandex demonstrates the unanimity with the statistics of retail sales networks.
Spontaneous such a result can not be called. The more that the request "buy smart" is gaining popularity. That is, the demand for smart phone market is growing continuously.
And after this starting point, people have deliberately choose to watch out there that offer second-tier brands. What do you think, is it worth to wait for fundamental changes in the current tendency in the long run? Or is it mastodons smartphone market - A-brands will be able to turn the tide? Will the A-brands started to increase market share?
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| No. | |||||||||||||||
I know? Only registered users can vote in polls. Sign , please. 2674 voted man. Excused 478 people. You personally are ready to buy a smartphone B-brand?
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