This is a gift for instinct

Australian Agency 303 Group has developed a campaign for IKEA, which, according to one of the major advertising and Christmas trends of the season, it is a utility podarkov.Seriya 15-second spots - is ridiculous, impossible situations, when people are forced to live in extremely uncomfortable conditions: drink water straight from the hands, sitting in office at the old narrow wooden chair or watching television, holding it in his hands. And then there is a present from IKEA ...




The phrase of the protagonist commercials: "When I saw it, I thought of you» (I saw this and i thought of you).








Instinct advertising agency for IKEA Russia launched a campaign last week. It it also discussed the usefulness of gifts, but using the traditional New Year's attributes.


via / tv-spot / 2007/11/14/20998 /