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Samsung Omnia - a global event microscale (and other pranks The Viral Factory)
The Viral Factory has launched a viral video for the new phone Samsung Omnia touch ekranom.Polutoraminutny spot «Unboxing» («Unpacking"), which currently satisfied phenomenon Omnia people stylized home videos. In the video, the camera shaking combined, simple operator's voice (the only actor) and computer graphics. With it have created a tiny group of people who came out of the box with a new phone.
In general, over the past two years, Samsung mobile phones appeared quite a lot of interesting viral clips, and practically all of them are created by agency The Viral Factory, one of the first agencies in the world, took the viral advertising. It was 7 years ago in 2001. Many contemporaneous new viral marketing agency The Viral Factory is considered the founding fathers of viral advertising.
In 2007, the British branch of Samsung also signed a "Virus Factory" contract for the maintenance of a creative group of cell phones on the network, particularly in the British and American segment. And the first work of The Viral Factory for this client was the movie "Millimeters matter" in which tiny insects threw cakes in slow-motion.
The merit - in the produced roller stunning effect in a surgically precise prodakshene and post-production. The creators of the movie was filmed at high speed insects that were labeled colored sticky liquid. Then the animal models were established in full compliance with the shape and location of the real heroes of the roller and painted blue, and have models and not real insects were "shot" is quite real cakes, prepared specially for the filming.
The Viral Factory pretty fun, creating a movie. For example, used as the background music of Johann Strauss waltz "The Blue Danube" sends the viewer to travel to the scene of weightlessness "Space Odyssey 2001", filmed by Stanley Kubrick.
Six months later, almost simultaneously in the network got just two video promoting phone G800. One of them - "Ant battles" - was made by the agency Digitas and in the struggle for the audience, he lost the roller from The Viral Factory. Stop-Motion Spot «How We Met» («How we met") - has become more successful and even won an award at the D & AD (This is the sixth international award The Viral Factory, including the previous five - two Cannes Lion).
A special feature of the phone is advertised 3 x optical Zoom, which became the target for creativity.
The video tells the story of two lovers dating, narrated by a "moving tattoos." According to Youtube, the video clip at the end of November 2007 looked at more than 4, 5 million people!
As reported on the website of the campaign to create a movie took 4 days, 1622 photos, 10 gel pens,
3 marker 16 bags of wool and only one phone Samsung G800.
A two-minute video "10 optical illusions by Samsung Soul» («10 optical illusions»), launched in May 2008 with the British site Samsung, it took a few days to conquer the world blogoslavu.
Two-plus minutes - that's enough for a viral video and a chronometers could scare some people are not even their "weight" as a threat videozanudstva. However, the creators of the video so tight "shot down" the story that bored during 136 seconds is not necessary. Demonstrator optical bogus moves so fast prop changes so rapidly that boredom simply does not have enough speed perception. The bulk of the tricks is built on creating a pseudo-holographic effect. Tricks quite simple but impressive. According to the video titles in the creation of bogus attended a professional magician Prof. George (Prof. George).
In February, The Viral Factory creators received the brief for an online campaign for mobile phone X830 with a simple function of the unfolding of this "turning clamshell" one button. The result is a movie «It's Flicky», in which a young man and his girlfriend made on pieces of paper attached to the phone, subtitles to the song «It's Tricky» Run-DMC. The composition selected as the soundtrack has a fairly fast pace that allowed the best way to demonstrate the convenience of the phone. Roller gathered in Britain for about 3 million hits.
Then came the video for your phone F480 TouchWiz, and in July, The Viral Factory «spread their influence" for one segment of production Samsung - on camera, releasing clip «Amazing Yawning Lions» («Amazing yawning lions»).
via / paedia / reels / 2007/11/21/509157 / 0cb722a50efc5625db235bf7f557fb929ae53915 /
In general, over the past two years, Samsung mobile phones appeared quite a lot of interesting viral clips, and practically all of them are created by agency The Viral Factory, one of the first agencies in the world, took the viral advertising. It was 7 years ago in 2001. Many contemporaneous new viral marketing agency The Viral Factory is considered the founding fathers of viral advertising.
In 2007, the British branch of Samsung also signed a "Virus Factory" contract for the maintenance of a creative group of cell phones on the network, particularly in the British and American segment. And the first work of The Viral Factory for this client was the movie "Millimeters matter" in which tiny insects threw cakes in slow-motion.
The merit - in the produced roller stunning effect in a surgically precise prodakshene and post-production. The creators of the movie was filmed at high speed insects that were labeled colored sticky liquid. Then the animal models were established in full compliance with the shape and location of the real heroes of the roller and painted blue, and have models and not real insects were "shot" is quite real cakes, prepared specially for the filming.
The Viral Factory pretty fun, creating a movie. For example, used as the background music of Johann Strauss waltz "The Blue Danube" sends the viewer to travel to the scene of weightlessness "Space Odyssey 2001", filmed by Stanley Kubrick.
Six months later, almost simultaneously in the network got just two video promoting phone G800. One of them - "Ant battles" - was made by the agency Digitas and in the struggle for the audience, he lost the roller from The Viral Factory. Stop-Motion Spot «How We Met» («How we met") - has become more successful and even won an award at the D & AD (This is the sixth international award The Viral Factory, including the previous five - two Cannes Lion).
A special feature of the phone is advertised 3 x optical Zoom, which became the target for creativity.
The video tells the story of two lovers dating, narrated by a "moving tattoos." According to Youtube, the video clip at the end of November 2007 looked at more than 4, 5 million people!
As reported on the website of the campaign to create a movie took 4 days, 1622 photos, 10 gel pens,
3 marker 16 bags of wool and only one phone Samsung G800.
A two-minute video "10 optical illusions by Samsung Soul» («10 optical illusions»), launched in May 2008 with the British site Samsung, it took a few days to conquer the world blogoslavu.
Two-plus minutes - that's enough for a viral video and a chronometers could scare some people are not even their "weight" as a threat videozanudstva. However, the creators of the video so tight "shot down" the story that bored during 136 seconds is not necessary. Demonstrator optical bogus moves so fast prop changes so rapidly that boredom simply does not have enough speed perception. The bulk of the tricks is built on creating a pseudo-holographic effect. Tricks quite simple but impressive. According to the video titles in the creation of bogus attended a professional magician Prof. George (Prof. George).
In February, The Viral Factory creators received the brief for an online campaign for mobile phone X830 with a simple function of the unfolding of this "turning clamshell" one button. The result is a movie «It's Flicky», in which a young man and his girlfriend made on pieces of paper attached to the phone, subtitles to the song «It's Tricky» Run-DMC. The composition selected as the soundtrack has a fairly fast pace that allowed the best way to demonstrate the convenience of the phone. Roller gathered in Britain for about 3 million hits.
Then came the video for your phone F480 TouchWiz, and in July, The Viral Factory «spread their influence" for one segment of production Samsung - on camera, releasing clip «Amazing Yawning Lions» («Amazing yawning lions»).
via / paedia / reels / 2007/11/21/509157 / 0cb722a50efc5625db235bf7f557fb929ae53915 /
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