Levi's took onion peel with top models

Levi's ad campaign for its jeans Capital E emphasizes naturalness and prostotu.1 September US viewers series "girl gossip» (Gossip Girl), with success coming for the second season, will be the first to see a new story of Levi's and agency Cutwater.

The video is called «Onion Peel» («onion peel"), and he tells us what we really are under a thick layer of conventions, public opinion, forced to look and behave in a certain way under the pressure of circumstances. Levi's takes off the mask of people and recognizes the glamor is only a shell, which by and large do not need to be happy.

The story of one day in the life of a top model, scrolled back from fashion shows to her morning kiss with a loved goodbye, it shows the process of getting rid of the "onion skin", a return to the simple life, because naturalness and simplicity - it is so beautiful.

Practically every detail roller designed to transfer the idea of ​​simplicity: the monochrome, the soundtrack for quite a handsome face and a cute heroine without makeup, her natural gait, gestures, manner of communication, that what it is the world of glamor. And one of the most remarkable moments of the spot - a buzzing the bus, passing by the pair, and their look. Directed by Michael Haussman of HSI Productions and the agency creatives cool and beat the Hollywood stereotype of advertising - usually at such a horn should be the victims of a disaster, but not in this story. Here, everything is much simpler.



The agency Cutwater submitted video "Knock-out» (Nock-out), which demonstrates a strong impression can produce jeans Levi's.



via adme.ru