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BBH: five offices who blow the world
Bartle Bogle Hegarty - not an ordinary network. Worldwide, there are only five offices of the agency, which, however, manage to rattle so that you could hear in every corner of the planet.
Alternative structure - the lack of representative offices in certain countries - the original trump BBH in creating global campaigns. Top management of the network does not deny that every nation, the people of each country - are unique.
"It is absurd to claim that the French, the Germans and the British suddenly become identical, - said Chief Executive and London Chairman, Nigel Bogle. - But in terms of consumption of the residents of Madrid and Moscow have more in common that the distinctive behavior. And we just play on the similarities of these ».
Indeed, the unique work of the Agency focused on the universal values that unite and residents of Europe and the people of the Americas.
"Of course, this approach does not satisfy all customers - sums Bogle. - But for many advertisers - it's a great alternative to the local approach. Advertising - is a child genius brief and glorious creative team. Everything else - the only details that make the job easier ».
Five key regions - Five epicenters creativity. New York office Crazy Yankee Latin American team is engaged in Sao Paulo, with the Pacific region are responsible command centers in Tokyo and Singapore. But the real genius of the network are concentrated in London. This office is literally tearing apart Europe.
Creativity in such a concentration is harmful to self-esteem, but it can be a tremendous incentive to create, create, and do again.
So, friends, get ready: it's all up in BBH London.
To begin with, the creative team of the agency has created almost all brilliant videos Levi 's.Levi' s - Dangerous Beauty LiaisonsIstoriya, production genius and brilliant idea marked this year's Cannes gold. The campaign emphasizes that the high quality of Levi's was "packed" in the "Youth" is always - 100 years ago, and now.
Levi 's - DrugStoreOdin of the most renowned spots in the world filmed Michel Gondry also scripted BBH London.
Imagine, Levi's - Swap, too, they came up with.
We have to stop this, but there is still Mermaids and Midsummer.Levi's - Mermaids
Levi's - MidsummerSovremennoe reading Shakespeare. "Romeo and Juliet" -antiform.
Breath, we "get" from the archives of the brilliant work of Johnnie Walker.
To leave the majority of the audience alive, we recall only the most-most: Human and Painting. But keep in mind that the rest of the explosive creativity is also largely created in BBH London.
Johnnie Walker - Human
Johnnie Walker - Painting
The most "horrible" and that's not all. During the epidemic Lynx (Axe), too, humanity forever obliged BBH.Lunx - Getting Dressed
Those who are still alive, can send here on this page. Here assembled a magnificent collection of advertising Vodafone, the lion's share of which came up in all the same London office.
They would be ashamed and stop issuing so fresh, bright and striking work. But no ... They seem to still envious feelings rest of the world. And Mentos video about sheep, they just pass their state:
They even manage through ... do creative genius.
YOU magazine - BattleRolik, promoting magazines and You Live, shows the scene of an epic battle between women and men against each other, thus visualizing the eternal moral confrontation between the sexes. The men kicked in the army Women soccer balls and run the machine with radio control, and women respond throwing bags and inciting small dogs. At the Battle of the idyllic happy ending - the warring parties to the peace and reading You Live, settled down side by side on the battlefield.
Audi A5 - LinesSpot begins with "travel" on a white background bright line, which then met with many other forms the contours of the car. Faerie movement is accompanied by a specially created for the classic movie musical composition.
via / creativity / 2007/05/16/17861 /
Alternative structure - the lack of representative offices in certain countries - the original trump BBH in creating global campaigns. Top management of the network does not deny that every nation, the people of each country - are unique.
"It is absurd to claim that the French, the Germans and the British suddenly become identical, - said Chief Executive and London Chairman, Nigel Bogle. - But in terms of consumption of the residents of Madrid and Moscow have more in common that the distinctive behavior. And we just play on the similarities of these ».
Indeed, the unique work of the Agency focused on the universal values that unite and residents of Europe and the people of the Americas.
"Of course, this approach does not satisfy all customers - sums Bogle. - But for many advertisers - it's a great alternative to the local approach. Advertising - is a child genius brief and glorious creative team. Everything else - the only details that make the job easier ».
Five key regions - Five epicenters creativity. New York office Crazy Yankee Latin American team is engaged in Sao Paulo, with the Pacific region are responsible command centers in Tokyo and Singapore. But the real genius of the network are concentrated in London. This office is literally tearing apart Europe.
Creativity in such a concentration is harmful to self-esteem, but it can be a tremendous incentive to create, create, and do again.
So, friends, get ready: it's all up in BBH London.
To begin with, the creative team of the agency has created almost all brilliant videos Levi 's.Levi' s - Dangerous Beauty LiaisonsIstoriya, production genius and brilliant idea marked this year's Cannes gold. The campaign emphasizes that the high quality of Levi's was "packed" in the "Youth" is always - 100 years ago, and now.
Levi 's - DrugStoreOdin of the most renowned spots in the world filmed Michel Gondry also scripted BBH London.
Imagine, Levi's - Swap, too, they came up with.
We have to stop this, but there is still Mermaids and Midsummer.Levi's - Mermaids
Levi's - MidsummerSovremennoe reading Shakespeare. "Romeo and Juliet" -antiform.
Breath, we "get" from the archives of the brilliant work of Johnnie Walker.
To leave the majority of the audience alive, we recall only the most-most: Human and Painting. But keep in mind that the rest of the explosive creativity is also largely created in BBH London.
Johnnie Walker - Human
Johnnie Walker - Painting
The most "horrible" and that's not all. During the epidemic Lynx (Axe), too, humanity forever obliged BBH.Lunx - Getting Dressed
Those who are still alive, can send here on this page. Here assembled a magnificent collection of advertising Vodafone, the lion's share of which came up in all the same London office.
They would be ashamed and stop issuing so fresh, bright and striking work. But no ... They seem to still envious feelings rest of the world. And Mentos video about sheep, they just pass their state:
They even manage through ... do creative genius.
YOU magazine - BattleRolik, promoting magazines and You Live, shows the scene of an epic battle between women and men against each other, thus visualizing the eternal moral confrontation between the sexes. The men kicked in the army Women soccer balls and run the machine with radio control, and women respond throwing bags and inciting small dogs. At the Battle of the idyllic happy ending - the warring parties to the peace and reading You Live, settled down side by side on the battlefield.
Audi A5 - LinesSpot begins with "travel" on a white background bright line, which then met with many other forms the contours of the car. Faerie movement is accompanied by a specially created for the classic movie musical composition.
via / creativity / 2007/05/16/17861 /
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