Mitsubishi sucks the spirit of athleticism athletes and injected it into the machine

BBDO Toronto uncovered a secret Canadians sporting character of Mitsubishi cars in the campaign «Spirit Of Athletism».


Creatives presented a very curious interpretation of one of the main competitive advantages of Japanese cars - their sportiness, even in classical models. It turns out that employees of Mitsubishi kidnap athletes to be pumped from them their spirit and will in the car, ready for sale.

This is very bold and even somewhat provocative. Of special mention is the excellent stylized sci-fi-movies from clones and donors.


Mitsubishi has taken the spirit of athletism and put it into our SUVs. We will not cease your action. - Mitsubishi takes the spirit of athleticism and puts it in our SUVs. We will not stop you. B>



Mitsubishi has taken the spirit of athletism and put it into our sports sedans. We can and will continue to do so. - Mitsubishi takes the spirit of athleticism and puts it in our sedans. We can, and we will continue to do so. B>



Mitsubishi has taken the spirit of athletism and put it into our sports car. We can not be stopped. - Mitsubishi takes the spirit of athleticism and puts it in our sports cars. Nobody can stop us. B>



via adme.ru