We would like to see such advertising was in SMARTS, but it's a brilliant campaign Comcast

The agency Goodby, Silverstein & Partners, working with the American telecommunications giant Comcast, offers customer more bold and interesting creative.
Evidence of this - the campaign for HDTV, released two weeks ago, and the new campaign, which starts this week.



The agency came up with Comcast'u rival, calling it collectively, but quite specifically - Big Old Expensive Phone Company («big old expensive phone Company"). To come up with a competitor six employees - the same collective textbook image: bulky guys in suits with old-fashioned hairstyle and mustache and - for political correctness - woman- "bluestocking" and endlessly smiling African American.

These six employees in the 4 casters currently pathos sing songs in different styles - the anthem, pop songs, cowboy guitar rock and Broadway musical. They sing about what they are beautiful, how loved rich at the expense of clients that Comcast did not understand this and work for the benefit of the client.

Big Old Expensive Phone Company is forced to arrange this circus - is a method to keep their customers who are moving away from them more and more often.


Nowhere, except the lyrics and lines «The Comcastic Production» at the end of the spot, the company's name does not appear. There is no further clarification or tagline. But they are not required: sarcasm, banter and opposition to the competitors in this extremely transparent.


















via / creativity / 2007/09/18/20235 /