Bashny.Net
Pixel city Comcast
Bashny.Net
The agency Goodby Silverstein & Partners turned overseas to the UK animation director duo Smith & Foulkes of Nexus Production for the joint creation of a new campaign for the US telecommunications giant Comcast. Adam Smith and Alan Foulkes, under whose leadership was filmed many luxury animations (such as, for example, «Videogame» for Coca Cola), in the next couple of years to suffer from idleness is not exactly be. In February this year they stopped literally on the verge of an Oscar for best short animated film. Their 9-minute cartoon «This Way Up» («cover up") competed with "restroom story - a love story" Constantine Bronzit.
Work on the campaign «Sing-A-Long» for Comcast began before the announcement of the results of an Oscar and ended with the establishment of three rollers, in which every detail is drawn special city Comcast. In this city life is easy and pleasant, and why - tell viewers about the heroes of the rollers with their songs.
The rollers are combined live action and animation is wonderful in his brightness and naive style. The characters and the overall visual style was created by artist Chris Martin and Smith & Foulkes revitalize the city, inhabited by these people, they gave it character and filled with details. Isometric graphics drawing style charm smoothed by hand.
The soundtrack is also a special campaign - unpretentious songs sung heroes without any display of emotion, or very like the audience, or become annoying.
"This music is just like us, she was the first that we came before the project. Because of it as a starting point, we thought it would be fun to create a world in which the whole community lives in the rhythm of it. We decided that dispense with gluing and the environment will be completely isometric. It was funny, because we still had to remove the cast and somehow settle them in this isometric. We like that until real actors go through the city on his usual daily activities, a whole bunch of strange animated characters not only supports the lyrics, but also fun as you can. "
Spots left so rich that they can be reviewed many times, each time noticing new details. For example, as a "cameo" star invited to cameo in the series starring themselves filmmakers Adam Smith and Alan Foulkes.
Even more carefully, you can explore the city of Comcast and its inhabitants on the campaign website created by Studio Unit 9 and to some extent similar to the game Sims.
Previous works Goodby Silverstein & Partners for Comcast: Quick as a bunny bald turbocharged
Subscribers HDTV Comcast auditory hallucinations
Big old expensive phone campaign and its corporate song
Subscribers HDTV Comcast and visual hallucinations too
5 in stock! 17 Comments
Work on the campaign «Sing-A-Long» for Comcast began before the announcement of the results of an Oscar and ended with the establishment of three rollers, in which every detail is drawn special city Comcast. In this city life is easy and pleasant, and why - tell viewers about the heroes of the rollers with their songs.
The rollers are combined live action and animation is wonderful in his brightness and naive style. The characters and the overall visual style was created by artist Chris Martin and Smith & Foulkes revitalize the city, inhabited by these people, they gave it character and filled with details. Isometric graphics drawing style charm smoothed by hand.
The soundtrack is also a special campaign - unpretentious songs sung heroes without any display of emotion, or very like the audience, or become annoying.
"This music is just like us, she was the first that we came before the project. Because of it as a starting point, we thought it would be fun to create a world in which the whole community lives in the rhythm of it. We decided that dispense with gluing and the environment will be completely isometric. It was funny, because we still had to remove the cast and somehow settle them in this isometric. We like that until real actors go through the city on his usual daily activities, a whole bunch of strange animated characters not only supports the lyrics, but also fun as you can. "
Spots left so rich that they can be reviewed many times, each time noticing new details. For example, as a "cameo" star invited to cameo in the series starring themselves filmmakers Adam Smith and Alan Foulkes.
Even more carefully, you can explore the city of Comcast and its inhabitants on the campaign website created by Studio Unit 9 and to some extent similar to the game Sims.
Previous works Goodby Silverstein & Partners for Comcast: Quick as a bunny bald turbocharged
Subscribers HDTV Comcast auditory hallucinations
Big old expensive phone campaign and its corporate song
Subscribers HDTV Comcast and visual hallucinations too
5 in stock! 17 Comments
Tags
See also
The best outdoor advertising Russia for 2012
The coolest outdoor advertising
Advertising Chinese
Advertising that nobody understood
Touch the advertisement
Mirror Advertising
The short film, but a very long advertisement
Best print and outdoor advertising in September
Outdoor advertising, which works (Updated!)
Top Russian agency viral advertising
