People are fleas in the pet store advertising

Small pet store JAKPETZ JAKARTA (Indonesia) on a limited advertising budget went to an unusual project to advertise anti fleas sobak.Insayt. You can be very close to your pet, but do not notice the fleas in his fur.


A huge poster size 225 square meters was laid on the floor of one of the shopping malls of Jakarta, to show that "Fleas are seen in the distance».

Result. A fun, catchy advertising campaign and wonder with such a simple media as a vehicle floor. Means against fleas and Frontline JakPetz received much attention of people and media without the use of expensive ATL solutions.



Eventually? Less fleas, more sales. Happy dogs and even happier dog breeders.







See the list of the creative team.













via # image2985405