Three main arguments in advertising men's shavers

Advertising campaigns of male razors demonstrate both traditional and unexpected ways of convincing men of the need for this protsedury.Sayt already did a review of creative advertising tools to remove unwanted body hair. Advertising men's razors deserves special attention.

Advertising campaigns razors manufacturers can be divided into three categories according to the method of reasoning. Some campaigns have focused on the aesthetic side of shaving: unshaven man no more beautiful monkey. Other campaigns appeal to the empathy of men, demonstrating the bristles injures loving women and children. A third category of advertising campaigns appeals to creativity and offers to experiment with their looks, using the supply of goods.

The argument number 1: unshaven man no more beautiful monkeys and causes suspicion in others 87,534,991





















Argument number two: male bristles injures loving women, children and dogs



























Interesting advertising campaign in 2007 by agency JWT Paris, brought together many advertising awards for Wilkinson Sword razor manufacturer under the name «Fight for Kisses».







Argument number 3: shaving - a way to express creativity and individuality





































For those who have already made their choice in favor of shaving, manufacturers and advertisers are focused on the unique qualities of razors.

Razors for the toughest schetinySposobny shave not only for men and not only to the chin.



























Shavers for safe comfortable shave







Outdoor advertising and guerrilla









Brazilian Agency Synapsys Marketing & Media had a lot of fun guerrilla campaign for shaving systems Philips. As ideas were invented two funny growth figures - a giant razor and no less a giant hair. The street guerrilla campaign razor chasing a hair to the delight of all passers-by.



via # image6395505