"Be stupid!» (Be Stupid!) From the brand «Diesel» recognized as the best advertising campaign

Concept development agency engaged in Anomaly and the main message of the campaign is that life to live as the heart dictates.





In fact, the target audience of the campaign was the youth, which is just like life in colors and emotions, rather than a simple calculation. That is the philosophy of folly not to be afraid of risk, listen to your heart and forget about the seriousness coupled with prudence. We invite you to experience and test the ads on itself.

Smart criticized. Stupid creates.


We have smart brains, we have the courage stupid.


Silly try and make mistakes. Mostly wrong.


We have smart brains, we have the courage stupid.


We have smart brains, we have the courage stupid.


Be silly.


There was a smart one brilliant idea, and that turned out to be stupid.


You can not be stupid stupid.


We have a smart plan, there are silly stories.


Smart listens to the voice of reason, silly listening to the voice of the heart.


There was a smart one brilliant idea, and that turned out to be stupid.


There was a smart one brilliant idea, and that turned out to be stupid.


If we did not have stupid thoughts, we have no interesting thoughts would not be at all.


Stupid might fail. Smart does not even make the attempt.


Smart may know all the answers, but all interesting questions asked stupid.


We have smart brains, we have the courage stupid.


Only stupid can be truly remarkable.


Silly try and make mistakes. Mostly wrong.


There was a smart one brilliant idea, and that turned out to be stupid.


We have a smart plan, there are silly stories.


There was a smart one brilliant idea, and that turned out to be stupid.


Smart listens to the voice of reason, silly listening to the voice of the heart.


Long live stupid.


Clever say no. Silly say yes.


There was a smart one brilliant idea, and that turned out to be stupid.


Smart plan. Silly improvise.


Smart may know all the answers, but all interesting questions asked stupid.


Clever say no silly say yes.


We have a smart plan, there are silly stories.


There was a smart one brilliant idea, and that turned out to be stupid.


Clever see what it is. Stupid see what could be.


Silly try and make mistakes. Mostly wrong.


We are stupid.


Clever say no silly say yes.


We are for fools.