Models & quot; 60 + & quot; in new ad campaigns Marc Jacobs Beauty and Nars

Starting with a triumphant return to the fashion-industry 64-year-old model Linda Rodin lukbuka brand for the Row, the growth in demand for fashionable fading feminine beauty became apparent.

Linda Rodin in lukbuke mark the Row

Linda Rodin in lukbuke mark the Row

Charlotte Rampling, 68 years

For the new campaign cosmetic brand Nars has invited 68-year-old actress Charlotte Rampling. The shooting in honor of the twentieth anniversary of the existence of a successful cosmetics company British actress will appear in September 2014.

Charlotte Rampling in a new advertising campaign Nars

Cooperation with middle-aged models brand Nars was noted more than once, starting with Stella Tennant and Kristen MakMenami but Rampling is the oldest.

Charlotte Rampling in a new advertising campaign Nars

In the margins of the fashion familiar to the name of Charlotte. On her account there and candid shooting lens of Helmut Newton in the early 70s. From the latest available to the public was the work with Juergen Teller for Marc Jacobs.

Vogue US by Helmut Newton, 1974

Focus Juergen Teller for Marc Jacobs, 2004

Creative director of the brand Francois Nars said his decision to invite Charlotte Jubilee campaign since:

"Charlotte has the unique ability to reincarnation. Wherever she worked - as a model in the lens glossy photos or play a role in the movie, she is able to accurately convey the character. »
The idea for the survey served as a film works about the life of the actress, filmed in 2011, directed by Dirk Bogarde.

Jessica Lange, 64 years

In his inimitable '64 Jessica Lange can be a real example of the beauty that knows no time, thanks to a new advertising campaign for Marc Jacobs Beauty. The result of teamwork with gloss guru, David Sims and Katie Grand, Jessica was pleased.

Jessica Lange in a new advertising campaign, Marc Jacobs Beauty

Jessica Lange in a new advertising campaign, Marc Jacobs Beauty

At the end of shooting, the pictures have been published on the page of the brand in Instagram. Launching the campaign, which was the face of Lange, scheduled for March 6 in the Paris flagship store of the brand Sephora on the Champs Elysees.

Guided by the motto of the authoritative editor of the fashion glossy, Harper's Bazaar, «The beautiful woman could be any age," it can be assumed that the reviving popularity age models will soon become a global trend.


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