Reading this you Make the most of now Bashny.Net

Vodafone and BBH London launched in Europe "multi-layered" philosophical movie about the significance of time in our lives.

The minute spot, voiced the tradition of the famous British actress Judi Dench, one of the largest mobile operators had to tell the audience about how important it is to appreciate every second of our time, and how much to us every moment of our lives, and how that Vodafone - sponsor of the races "Formula 1».

Directed by Sean Meehan of Nice Shirt Films could spectacular way to convey the idea spot: combine "formulaic" race to the real life of an ordinary person, and thus to compare and equate the value of seconds in such a fast sport with their significance for us. In the title role - driver Lewis Hamilton of Team Vodafone McLaren Mercedes.


Text video: «Life is full of chances and possibilities of turning points. They last only a moment, but produced their effect lasts a lifetime. One second can change everything ».






History of Vodafone advertising recent years:


Vodafone - one of the largest mobile operators in the world present on all continents. In 2005, the company has decided that from now on it will offer not only communication services. Since this all started
"We had to define who we are and what we stand", - says David Vildon, director of global branding Vodafone.

New advertising and marketing strategy has been built on the strength of "NOW". The company began to actively focus on their customers instantly. Living by the rules Vodafone - is the awareness of the value of each mometna, a way to understand the importance of this and the next second.

The company decided: the time - this is what we value most.

The idea was formulated in the splendid slogan: «Make The Most of NOW».

Most of the masterpieces in the framework of this concept was created by a team of BBH London. But do not let us down, and Spanish creators who fought on the spot with their minimalist creations.

The campaign was presented to the audience a splendid animated tale Mayfly («mayflies»).

Vodafone - Mayfly «Usual ephemera can count on a life lasting only one day. But is it sad about this? Not at all. It fills your day, the things that he loves. She then flies up, then rushes down. She relishes every moment. Maybe this is a lesson for us, long-lived creatures. Just think. If we relate to life as well as ephemera, whatever it might be! »



Heartfelt lyrics, history will eventually become a feature of advertising Vodafone. The deep, wise voice make you think, to listen and hear, but the main thing - to believe in the philosophy of operatora.Osoznav all the power of this approach, BBH London attracted to the process of revitalizing its masterpieces of British theater copywriters Queen Judi Dench. Latest Videos largely due to its uniqueness of this particular actress.

Vodafone Raining Watches «You can say that it is a kind of oil fields in your garden or gold, found in the attic. The only difference is, it can not be bought or sold and we suddenly became rich in this. From this moment and for all, we all have more time. Just because the Internet on Vodafone became the present mobile. So you can now use every minute of their day ».



Vodafone - Time Theft «Do not let the office to steal from you the best segments of your day. Make your business better fulfilled where you are now using Vodafone. Bring all the good that you have it selected ».



In the third video campaigns for high-speed Internet - "tumbling" - Judi Dench, attracted to the dubbing of all the spots of the campaign, says something quite different aspect of time - not about those moments when we are working or something forward, and when we just relax. < br /> "And what if you could take all these points, all the usual time and turn it into something extraordinary. Internet is now truly mobile. So you can use it when you want ».


Visuals polutoraminutnogo spot, created by director Ringan Ledwidge of Rattling Stick, shows a girl in a red turtleneck, pants and shoes that spends his free time in the city. She goes to different places and takes bizarre poses. When the day ends, the video begins to scroll over and over again, all accelerating and making clear the essence of the movie - the transformation of ordinary things into extraordinary.



Vodafone - HamiltonVodafone captures the imagination of all the dreams of a career pilot of "Formula 1" and transports the audience to the expanses of childhood fantasies about speed, extreme sports and adrenaline.

"As a child, each of us dreamed of speed, excitement and adrenaline. But over time, we have grown and become sane. And these dreams, you know, will not come true. The dream becomes a reality only if you pursue it relentlessly, and pursue and persecute ».



Vodafone - Train «This is an old story about the slowest train in the world. It was so slow that people preferred to walk his way, if much hurry. It lasted as long as one of his passengers made a startling discovery. Travel becomes faster if you fill it with fun. On that day, the train broke all speed records ».




Vodafone - Mr.Red's DayMr.Red, so named character in BBH, the whole day walking around the city to the music, the beat of rearranging his long legs, stops where he wants and plays guitar. Agency comments on his idea as follows: "So we propose to spend the day with someone who really loves live music».



And these are the Spanish spots, which were discussed at the beginning of materiala.Vodafone - Pum-PumV this video, different people show how short moment. It's just "pum-pum" - seconds of happiness, and of them is life.



Vodafone - PianoChistota with which to convey the beauty of every moment - this is a great selection of music (Franz Liszt "Hungarian Rhapsody number 2), and an unreal amount of air in the frame, and a great game of each actor.



via / creativity / 2007/02/26/15483 /