100 years, Keep Walking

BBH London and Rob Sanders removed from Backyard another small cinematic masterpiece for Johnnie Walker, dedicated to the centennial of the "walking man" .Shagayuschy man embodies the concept of the brand appeared in advertising whiskey about 50 years ago, and the campaign Keep Walking, and even less - 9 years. But there he is, on conviction and BBH owns brand giant Diageo, has exactly one hundred years. And the new campaign "for the next 100 years of progress" is designed to tell the audience about it and explain the high meaning given to this character.



Monochrome 45-second spot, shot by Rob Sanders, different (as, indeed, and all videos Johnnie Walker) flawless directing, subtle staging each frame and the semantic content of each movement. From left to right across the screen are the people who made the history of humanity and developed over the past hundred years - flew into the sky, sunrise on the summit, organized the revolution, made of whiskey Johnnie Walker ...

The last scene of the movie - these days, and continue to go the young man turns around to see the last 100 years of progress and to go further in the future.






See also the recent campaign for the elite Johnnie Walker Blue Labe l, which aims not only to promote the brand, but also to maintain interest in the art.


History campaign Keep Walking:
Walking Man, has become the logo of whiskey, he personified unwavering faith family Walker that perseverance and courage to help implement any, the most impossible dream. "A young Scottish man dreamed of creating the perfect whiskey and got his way in 1820" - says a corporate legend.

His advertising Johnnie Walker intended to inspire people to achieve their own. The brand imbued with the spirit of pioneers and discoverers Freethinkers never tires of reminding that the fate of a man in his arms.

They are trying to give people all over the world confidence that anyone, regardless of occupation and social status can change your life, make it bright and unique, to realize his dream and succeed. The main thing - to be active, to move forward and believe in yourself.

HumanImidzhevy spot, his creative concept developed by BBH London, carries the idea of ​​the superiority of man over machine. The main character of the video - a robot whose main dream - to become a man, to feel, to love, disappointed desire. "Man" - one of those jobs that is hardly commercials.




ManRolik Invisible "Invisible Man" is a fantastic journey through the night Johnny Walker Sydney. Legendary advertising image comes to life in the crowded streets among people such as he - invisible. Whiskey made clubbers and rappers, boys and girls, young and old like logo Johnnie Walker. Passers escorted his admiration and surprised look.




PaintingPut through artistic masterpieces.




TreePut tree.




FishPut out of the water.



Roberto BaggioPut player.




Scorsese
Way genius director.



Raul GarciaPut jumper.




FiremanPut Moscow fire.



TightropePut tightrope walker.




Harvey KeitelPut legendary actor.




Leap Of FaithPut another athlete.




RestaurantPut Povarenkov.




Dog FightEsli there were a ranking of the most advantageous sites for advertising shooting, the runway the aircraft carrier accurately to hit the top-10 male audience this place hypnotizes guaranteed.


And if the runway, supersonic fighter and "courageous profile" aircraft carrier on a background of sunset and the sea add another racing car, the creative delights just do not need - "eat" under any sauce.






via / tribune / 2006/10/09/10329 /