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Levi's blow up the world. Legendary jeans alter reality by their owners
Bashny.Net
How learned Website , Levi's and BBH NY presented the new movie, promoting their legendary five hundred and first model.
In the story, spot, Levi's jeans have a unique ability to change the space around his master. As soon as they put on a young man finds himself in the midst of "explosion" that turns the prim decoration of modern apartment in the streets of New York.
The creative concept of a new campaign designed Flyte long-standing partner of the brand - the agency BBH, NY.
See also the movie Dangerous Liaisons by BBH London, noted in the "Cannes Lions" this year.
The target audience, which since January has consistently affects Levi's - young boys and girls aged 18 to 24 years.
Denim company changed the design of the model, while retaining the image created around Levi's 501 over the years.
These jeans have had some problems in the mid-90s. Then the classic 501 model, I began to lose popularity. At the same time, according to the polls, they are still perceived as a good product. The result was a style that was perceived by consumers as a straight jacket, that is a strict jacket, restrict movement, and it goes against the idea of jeans. After a long work and a long dialogue with the representatives of the youth fashion industry were Levi's Engineered Jeans - now the outlines of joints gently follow the contours of the body, allowing you to move much more freely. The advertising campaign was focused on this, there are dancing people whose joints were moving in all directions. Eighteen months after the launch of Levi's has sold four million pairs of new jeans, it was the beginning of the return of the brand.
via / creativity / 2006/12/22/13877 /
In the story, spot, Levi's jeans have a unique ability to change the space around his master. As soon as they put on a young man finds himself in the midst of "explosion" that turns the prim decoration of modern apartment in the streets of New York.
The creative concept of a new campaign designed Flyte long-standing partner of the brand - the agency BBH, NY.
See also the movie Dangerous Liaisons by BBH London, noted in the "Cannes Lions" this year.
The target audience, which since January has consistently affects Levi's - young boys and girls aged 18 to 24 years.
Denim company changed the design of the model, while retaining the image created around Levi's 501 over the years.
These jeans have had some problems in the mid-90s. Then the classic 501 model, I began to lose popularity. At the same time, according to the polls, they are still perceived as a good product. The result was a style that was perceived by consumers as a straight jacket, that is a strict jacket, restrict movement, and it goes against the idea of jeans. After a long work and a long dialogue with the representatives of the youth fashion industry were Levi's Engineered Jeans - now the outlines of joints gently follow the contours of the body, allowing you to move much more freely. The advertising campaign was focused on this, there are dancing people whose joints were moving in all directions. Eighteen months after the launch of Levi's has sold four million pairs of new jeans, it was the beginning of the return of the brand.
via / creativity / 2006/12/22/13877 /
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