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So it turns out that creative about the markers and the so-called "highlighter" does not even born in Europe or the States. The most original, witty and interesting work in this area kantstovarnoy come from Asia and South America. And just a little of Afriki.Esche one feature advertising markers - often it is printed. Firstly, in Asia, in principle, creative prints larger than the rollers (except Thailand, of course), and secondly, it is a marker, and its properties are much easier and more useful to portray on paper.

This year, just two of the marker received awards at the Cannes Lions: print with the twins for Reynolds Marker and the campaign "biographies" for Luxor Highlighters. While the latter has prevailed in the Press, and Outdoor, and even in the recent nomination of Design.

Since the markers quite clearly divided into two groups, the creativity, and for them it is possible to divide also select them one by one principal direction. In advertising, the usual markers of emphasis on durability and indelibly written, and in advertising highlighter emitting markers - that they help to see the most important thing. By and large, everything revolves around these themes, with some very small numbers exceptions.

For example, last year in the video for the highlighter Pilot V creatives Spanish Grey told the whole history of the world from the very beginning of the world.



highlighter. Highlight the most important

Selecting text





















Dedicated books



















Selected objects























Selected pictures











Markers. Write forever

Durability





Indelibly and non-destructive







Tattoos as a symbol of both

Moles marker as the hallmark



The strength and thickness of the line





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