Gorillaz made for the BBC promo Beijing Olympics

Last night medianet launched BBC broadcast a promo broadcasts from the Olympic Games in Beijing, beginning 2 weeks, August 8. The video is certainly interesting and significant in terms of animation, its creators and familiar to modern times weaving the Chinese tradition and modernity.

Spot "Monkey", an idea which was developed by agency Red Bee Media and RKCR / Y & R, made by the author of the musical project Gorillaz - Jamie Hewlett and Damon Albarn. Hewlett was a director and art director of the animation, and Albarn wrote a soundtrack for the opera.

The plot is - recycled classic Chinese novel of the 16th century, "Journey to the West". The protagonist of one of the four short stories, which are a pillar of Chinese literature, appears a monkey and other animals, traditional Chinese folklore. They also appear in the video, in which they make difficult and full of dangers journey to Beijing for the stadium "Bird's Nest". Overcoming all obstacles and dangers - a symbol of virtually all the major Olympic sports.



Two-minute video, similar in style and at the same time with the animation for the Gorillaz, and Chinese painting, contains 3000 frames, painted by hand on paper. They drew 12 weeks 4 and 5 senior animator assistant animators led by Jamie Hewlett, izrisoval about 50 mechanical pencils and 8000 sheets of special paper for animation. Also involved were four special effects animator, who were responsible for drawing fire, smoke, dust and clouds Monkeys in digital image processing.
The video included scenes from the 56 drawn 59. All 3000 "staff paper" after transferring them to a digital format were destroyed, but not before they lay down in a pile of measured the - Footprint left 83 centimeters tall.

The soundtrack, written and produced by Damon Albarn (voice Gorillaz, frontman of Blur), involved 20 instruments, including even the exotic and unknown to us Pipa, Ur Hu, and Zheng.


The choir participates 38 singers, but their voices were "doubled" and sound like 76.

Outstanding female voice belongs Jia Ruhan, she sings in Mandarin batch of the goddess of fortune Guan Yin.


Total for all Productions took 4 months.





via adme.ru