Life in ads

September 1 in the national broadcast advertising campaign began a new multimedia edition of "Hand in Hand" - "Life in the ads." Strategy and creative concept of the campaign developed by the agency Instinct.Brend "Hand in Hand", owned by media holding "Pronto-Moscow" exists in the Russian market for 16 years and needs no introduction. In August 2008, the company held a redesign of the publication of the change in the design of the first band, ease of use and navigation of the publication.

Therefore, the aim of the image campaign was to give the brand a more modern sound, adding dynamism and relevance. To solve these problems has been chosen the concept of "life in the ads." It is based on the fact that the newspaper's website and "Hand in Hand" help thousands of people every day to achieve life goals, solve important problems, fulfill dreams, to engage in a hobby. And seek occasions to publish a lot more than just buying or selling a car or apartment, as many people think. Therefore, the main communications idea is that any event, even seemingly insignificant - it is an occasion to look in the newspaper and on the site of "Hand in Hand».









Rollers "Elevator," "The Pianist" and "Fridge" will be broadcast on "Channel One", RTR, TV-3 television channel "Sports" from 1 to 30 September. Also, the campaign will involve radio, press, outdoor advertising and the Internet.

via adme.ru