Consultant Kozlov Bashny.Net

Holding "Atlant-M" announced the beginning of large-scale advertising campaign to promote the image of holding "Atlant-M" as an expert in choosing a car in all markets of its presence - Russia, Ukraine and Belorussii.V 2006 holding "Atlant-M" in conjunction with the world renowned consultant in branding Thomas Gad has developed a brand-code "Atlant-M" - Expert & quot; based on the change in principle the proposal of a vehicle for the customer ie the selection of the brand of the car, guided by his needs and lifestyle.

Advisor for selection of creative agency and ideas for commercials made by Samvel Amvetisyan. The shooting took place in Thailand, a country with a highly developed film industry.

The essence of the brand code is that consumers need a reliable source of information, a trustee, an expert who can be the most simple, understandable and accessible to explain and help in choosing a car.

The main channel of the broadcast key advertising message selected TV. From September 2008 on federal television channels and regonalnogo broadcasting in Russia, Ukraine and Belarus will begin broadcasting a fashion promotional video titled "It is impossible to please." The advertising campaign will be supported by models of federal and regional media, viral marketing tools, as well as radio spots.
Viewers will see two versions of the video. Moreover, the basis of the second version of the story served as a story about the filming of the first movie.

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