Soap-effect guy turns into a princess

Argentine advertising agency VegaOlmosPonce Axe back to almost forgotten subject "soap effect" - the causal link between the use of the female and male soap unmanly.

The first movie on this subject Argentine creators pleased last June. The guy, who enjoyed a ladies pink soap everywhere dragged behind a church and was full of serious intent, making him the girls were frightened and throwing.

In the new video «So Cute» («Such a nice little") for a shower gel Axe VegaOlmosPonce and directed by Marcelo Burgos of Garlic Films showed the audience an alternative version girly fairy tales about Cinderella, Sleeping Beauty and other princesses.

Cute little creatures gently but insistently dressed in girly outfit guy pomyvshegosya female soap under the theme from the ballet "Sleeping Beauty" by Tchaikovsky.

Tagline: «If you use a woman's soap, you smell like one» - «If you wash soap and feminine, you smell like a woman».







The video «Church» («The Church"), the first on the topic of "soap-effect»:



via / axe / 2007/06/05/18386 /