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Gorillas left the BTA because Ganji
Since September 2008, BTA Bank drastically revised its tactics of advertising campaigns in connection with the re-branding process is completed and the approval of a new strategy to promote the bank - strategy operezheniya.Vmeste now LMH Consulting, author of the brand BTA has developed new principles of promotion of the bank and bank-based products on the representation of BTA Bank as the bank of the future - high-tech, innovative, highly professional.
The advertising campaign is focused on the mass market and is intended to accompany the sale of retail banking services and products to small and medium-sized businesses. The first phase of the campaign involves the active use of text structures in the food advertising and emotionally meaningful images - in branding.
"Traditionally, banking classified as products with a high degree of" consumer engagement ". For this category are characterized by less spontaneity and a high degree of deliberation solutions. That is, by comparing images of banking products, a person pays more attention to the representation of the image (the conditions of the product) than the emotional load the image. This is partly true. There is only one question - how to get into the "comparable" - in the area of consumer choice? And here is without emotion will not do. In addition, the "spread" of price variation is not so great - price competition is gradually becoming obsolete competitive advantage, based on the rates of, and remains competitive brands - whose consumers will like, that and win. Our latest advertising is very emotional. We are ready for this ", - says Andrey Tretyakov, head of business planning and market analysis of BTA Bank.
Broadcast BTA Bank offers through outdoor advertising - the bank employs 150 structures in Moscow and at least 10 structures Format 3 * 6m in each of the regions of presence. In addition to outdoor advertising, it is planned to place in the press, the Internet, on the radio, as well as the active use of non-standard communication channels.
via # image350055
The advertising campaign is focused on the mass market and is intended to accompany the sale of retail banking services and products to small and medium-sized businesses. The first phase of the campaign involves the active use of text structures in the food advertising and emotionally meaningful images - in branding.
"Traditionally, banking classified as products with a high degree of" consumer engagement ". For this category are characterized by less spontaneity and a high degree of deliberation solutions. That is, by comparing images of banking products, a person pays more attention to the representation of the image (the conditions of the product) than the emotional load the image. This is partly true. There is only one question - how to get into the "comparable" - in the area of consumer choice? And here is without emotion will not do. In addition, the "spread" of price variation is not so great - price competition is gradually becoming obsolete competitive advantage, based on the rates of, and remains competitive brands - whose consumers will like, that and win. Our latest advertising is very emotional. We are ready for this ", - says Andrey Tretyakov, head of business planning and market analysis of BTA Bank.
Broadcast BTA Bank offers through outdoor advertising - the bank employs 150 structures in Moscow and at least 10 structures Format 3 * 6m in each of the regions of presence. In addition to outdoor advertising, it is planned to place in the press, the Internet, on the radio, as well as the active use of non-standard communication channels.
via # image350055
