Leo Burnett Moscow for "Doshirak": It's all in the details Bashny.Net

The company "Doshirak F & B" and the advertising agency Leo Burnett Moscow created a series of posters "in a sauce the whole thing" in support of the fall campaign for promotion of instant noodles Doshirak "Hearty lunch" .This new to the manufacturer's product differs from other varieties of noodles "Doshirak" packaging more capacity and, most importantly, natural meat sauce.

Michael Kudashkin, creative director of Leo Burnett:
"Change the usual things beyond recognition to create a fresh image, drama, intrigue can one small detail. Noodles "Doshirak" - a meat sauce with which we have tried to illustrate the idea ».

Hwang Jae-Ho, director of marketing for "Doshirak F & B»:


"Doshirak" Hearty lunch ", noodles with meat sauce - is a relatively new product that we launched at the end of last year. Basically, advertising fast food based on rational arguments -Quickly, hearty, home-style delicious. In order to stand out in general advertising noise, we had to find some other, more emotional, but no less convincing arguments. And it seems to us, the idea of ​​paramount importance for the whole sauce dishes, successfully solves this problem ».








via # image6121805