Each of us has a little Doshirak

Advertising agency Leo Burnett Moscow has created an image spot for the brand instant noodles "Doshirak." The movie is based on the observation that people can talk about anything your eating habits, but many are still occasionally eat "Doshirak" .Prichem prefer "Doshirak" other similar products is because they genuinely love the taste of noodles and broth. Around this idea and develops the plot roller.

Arina Avdeeva and Vera Karpova, creative couple:
"The actor, who starred in the role of" amateur "" instant noodles ", as it turned out, though, and managed to have lunch, but on the set because pounced on noodles and ate it eagerly and with an appetite that the 10th double of the director Natasha Bogomolov scared that soon we will lose him. But the actor has held a stiff upper lip until the end of the filming, which ended at 4 am already. " This once again enabled us to make sure that people really love Doshirak.

The main objective of the television campaign - increasing market in the CIS countries. Therefore, the video "Amateur Doshirak" the first to see Belarus, Kazakhstan and Uzbekistan. The video also aired in the Russian regions.

Arina Avdeeva and Vera Karpova:
"We voiced this video in three languages: Russian, Kazakh and Uzbek. I thought that the Russian language - long. But Uzbek surpassed all expectations! »



Mediarazmescheniem CIS engaged in agency «Jaeil Communication», in Russia - the agency «Starcom».



via adme.ru