Only Thai creatives (see. Review "It's not a narrow view on advertising") can make from advertising shampoo emotional and inspiring movie about dreams, aspirations and inner strength cheloveka.Grey Thailand launched a commercial for shampoo Pantene Chrysalis, which told the story of a deaf and dumb girl, dreamed of playing the violin. In the spot, filmed most eminent advertising director of Thailand Tanonchaem Sornsrivichaem quite uncharacteristic for the length of the advertisement - 4 minutes. But he just looked at one go - it's a small movie, which fit all that is necessary in films about strong people and their struggle with themselves and others.
Of course, the girl with the help of his mentor and the inner shaft overcomes all the difficulties and conquer the hearts of people with his play. And the tagline, the trailing roller and said about it, and, finally, of the shampoo: «You Can Shine» - «You can shine».
via / kreativnyj_obzor / 2007/11/19/21044 /