Boy 122 years carried home a loaf of bread Hovis

Hovis, the famous British bakery, launched an advertising campaign worth 15 million pounds. The two-minute clip, which is the center of the campaign, Hovis and agency Miles Calcraft Briginshaw Duffy, told the story Velikobritanii.Epichesky movie is based on historical, iconic advertising spot for the British "The boy on the bike", which has repeatedly been recognized as a favorite roller residents of the United Kingdom in the history of advertising .

122 seconds - so much, to be more precise, continues clip «Go On, Lad» («Run Boy"). This figure sivoliziruet an age branded loaf of rye bread Hovis - this year it celebrates 122 years, and it will be presented again in the shops.

The spot shows the good and bad moments in British history that took place during the existence of Hovis: the First World War, the movement of suffragettes, the first car, the Second World War, the coronation of the Queen in 1953, 60 years of a victory in 1966 in the football World Cup, miners' strike in the 1980s, the celebration of the third millennium.
All these events are shown through the eyes of a boy who runs home, holding under his arm a loaf of rye bread Hovis.
Tagline: «As good today as it's always been» («so well today as ever»)

For more than a century of two minutes is appropriate director Ringan Ledwidge, partner, Daniel Kleinman on prodakshenu Rattling Stick. (See also the review of clips, which are placed in the second century, i> ) i>
We filmed the story in Liverpool for a week with the participation of 800 people.








Movie «The Boy On The Bike» 1973 (directed by Ridley Scott):



via / kreativnyj_obzor / 2007/09/10/20112 /