The Russian Draftfcb hope to win the festival Eurobest with juggling advertising Bashny.Net

Russian Draftfcb Media Arts Group puts the European Eurobest Festival movie, filmed for the company VESTEL, a regular customer agencies. The festival will be held on December 1-3 in Stokgolme.V under contract for creative services team Draftfcb Media Arts Group was to develop a concept for the TV, OOH, Internet, media and POSM. The challenge was to develop a previously authorized client strategy called Easy («Easy") and use it to propose ideas for the new campaign.


According to the concept Easy products VESTEL - a technique a good mood. Those who use VESTEL, are used to do things simply and naturally, a feeling of lightness became their second nature. Such are the heroes of video they effortlessly doing all that they should take, both in everyday situations, not related to the house and appliances, as well as during the use of technology VESTEL. The essence of the brand can be described in two words: "easy" and "natural." On this basis, for the realization of the idea has been used mockumentary format of "cutting". To adhere to the chosen style, it should be possible to come vibrantly to the preparatory process preceding the survey.



"In casting the actors were chosen with certain juggling skills, but normal appearance to the viewer does not get the feeling that he show circus show" - say the creators of the movie. Each of the tricks repeatedly perfected during rehearsals to do while shooting a minimum amount of duplicates. It is important to note that the shooting took place live cam, thereby creating the effect of the documentary process. The use of computer graphics has been minimized.


Elena Grinina, CEO of Draftfcb Media Arts Group, said: "This is a wonderful movie - our first work with the manufacturer of household appliances VESTEL. And this pancake turned out not lumpy! We believe that this study, we were able to convey to the audience the idea that a simple home appliances VESTEL become a real home! The result is a compound excellent creative idea and execution of the highest quality, I hope, will allow us to soon hear about the increase in sales of home appliances VESTEL, but also count on the awards at Russian and international advertising festivals ».



The Agency has developed four versions of the movie: two rolls of 20 sec., One for 9 seconds, and the version of the duration of 40 seconds. for cinemas. In television commercials will rotate on NTV, TNT, STS, Muz-TV, 2 × 2 and TV3 in ten cities across the country. Placement agency engaged FCB Media, also included in Media Arts Group. Productions studio carried LimeLite Studio.

via adme.ru