WWF Canada: One bulbs will not help Bashny.Net

The Canadian branch of the World Wildlife Fund in cooperation with the agency DraftFCB Toronto shows the underside of the use of energy-saving light bulbs. In order to convince people of the need for a comprehensive mer.Rolik "Bulb" in which DraftFCB created a tiny model of the world, it aims to ensure that everyone, of course, as far as possible doing what it depends on, to slow global warming, but at the same spot it indicates that people do not do anything without the help of government and industry.


Minute spot on the example of the tiny world and rather unsightly ways to create energy-saving light bulbs explain to the audience that "you do your part, and we are helping industry and government to do their own". And by buying energy-saving light bulbs, people support WWF and the purity of the world, and the WWF made it clear to the government and industrialists, it's really important.



Woods + Low, the directing duo project:
"The idea of ​​video is to show how dirty is actually a process of production friendly to the environment light bulb. The script sent to us from DraftFCB, shows the production process, which began at the mine in Australia, continued at a factory in China, followed by cargo ship across the Atlantic, then a truck, and finished in a supermarket in North America, where a person buys this bulb and thinks it helps the environment.
Originally intended to use the script frame of drains, but we decided not to do so. People are fed up with these shots, showing and showing pollution. So we came to the idea to reduce the world to a "manageable size" and choose a real miniature lokeyshenam. This made the spot more interesting visually, and static strengthened impact on the viewer. At first we thought to make pollution more pink, everything else black and white. But in the end we settled on that pink was just something that is associated with the product.
Make and take thumbnail is difficult and very expensive. Doing this with a budget of social sphere and style of commercial video was crazy and forced us to dodge so that we even could not think that can do it ».


via adme.ru