In the absolute world the winning numbers show advertising

The absolute world lottery billboards show the winning numbers tomorrow's lottery, not yesterday. h3> Currently in New York and Los Angeles held an advertising campaign in the * Key Absolut, under the concept of "The absolute world» (In an absolut world).

On billboards show a winning combination coming, lottery appointment for tomorrow.

To make the creative ideas of contextual relevance, we have placed a billboard in New York next to the traditional lottery billboards showing the amount of forthcoming jackpot.



Los Angeles:









Please note that during the campaign the winning numbers have changed:

















New York:



























See also: A hundred examples ABSOLUTnoy advertising. The history of the famous prints

Agency: TBWA \ Chiat \ Day New York
Chief Creative Officer: Mark Figliulo
Group Creative Director: Rob Smiley
Art Director: Dave Sakamoto
Copywriter: Jonathan Marshall
Retoucher: E-Graphics

via / kreativnyj_obzor / 2007/10/02/20436 /