The large-scale chain reaction for one chocolate egg

The company and its famous Cadbury Creme Eggs, Easter chocolate egg cream, New Zealand announced a competition for breaking and flattening own product. National advertising competition launched as part of a global campaign «Here Today, Goo Tomorrow», in which a variety of ways Cadbury reveals sticky substance Creme Egg.
The contest is held for the second consecutive year, shortly before Easter. Creme Egg Eggs are a kind of seasonal product - you can buy them only on the days between New Year and Easter. Creative Strategy «Goo» also works for the second year (goo - it is the word for the American slang sticky and viscous substance, or rather the sound that it makes when it plunge).
Anyone wishing to take part in the competition are invited to videotape the process upromyslivaniya eggs in order to release him from the divine essence sticky Goo. And then put the video on the campaign website.
One such custom videos created by Joseph Herscher, attracted special attention.
Joseph used a chain reaction - a favorite, but each time such an impressive reception advertisers. Very long and bizarre sequence of interconnected reactions specially created installation (similar to the "Rube Goldberg machine"), invented specifically to flatten one single cream egg Cadbury.
6 months inventing and building installations, 3 days and 200 doubles the shooting.



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