As history shows, does not always copywriter talent helped to create a great brand. Sometimes the name came from the name or place of residence of the founder. One of the most horrible headaches for people starting a new business, come up with a name for their offspring. With a deep sense of the subject, an easy to remember, and that, of course, remains forever.
History shows that the popularity of many brands - purely historical, and not because of the genius of naming.
In search of hidden words are held for days and weeks, paid bills from indecent branding agencies.
But, as demonstrated by the history of successful brands, living and owning our minds for decades, most talented copywriters and expensive agencies, as well as naming, branding and many other buzzwords often do at anything.
Names of famous brands became place names, the names of the founders, the reflection of their world views, religious beliefs, and even eating habits. Not to mention the simple effect of the circumstances.
Once there were two brothers by the name Dassler. Adolf and Rudolf. They had a family business - made sleeping slippers. The sole of the tires, the top of the decommissioned military uniforms. One came up with new models, the other marketed slippers. Then he went to training shoes, Gym shoes with booties. Even the horses were. By the beginning of the forties of the last century "Dassler" was not recognized global standard for sports shoes.
But after his father's death the brothers quarreled to the nines. Exactly half the division of property - two big shoe factories, and each went his own way. Adi Dasler began to produce shoes of the brand "Adidas". Rudolf - Shoes «Ruda», later became a shoe brand «Puma».
It happened in the German town of Herzogenaurach, which is Bros. Brawl also divided into two parts. Workers in these factories went only to their pubs, drinking different beers, and their children attend different schools. Companies maintained their own football teams.
And until now, one company employee waits immediate dismissal if he will be seen in the shoes or clothing produced by a competitor.
Ole Kirk Kritiansen, the company's founder, created the name by combining the Danish words "play" and "good» (leg and godt). In Latin «lego» means: "I read," or "I connect". A carpenter by profession Christiansen first made wooden toys, which eventually became so popular that the work had to attract other artists. Wooden blocks have become plastic, and the idea of connecting and disconnecting brought from England Christiansen's son. It is easy to utter even a very young child, this name instantly remembered forever - no wonder passion for designer often feed the adults. Lego - word for the game and the company.
Auchan
Initially was registered in Russia as of "Auchan", then, given the characteristics of Russian Linguistics (A - unstressed syllables, pronounced A), the company re-registered.
Adobe Photoshop
Apple
BMW
Canon
Casio
Cisco
Coca-Cola
Compaq
Corel
Daewoo
Fuji.
Google
Hitachi
Honda
Hotmail
HP (Hewlett-Packard)
Hyundai
IBM
The name «IKEA»
Intel
Kawasaki
Kodak
Knorr
LG
Lotus
Microsoft
The name means "three diamonds", or "three diamonds", the word "KHISI" (when connecting the first syllable ozvonchaetsya according to the rules of Japanese phonetics and "Chi" is transformed into "B") means "chestnut." It is used to refer to a diamond shape.
Logo Mitsubishi
Since the creation of logo remained virtually unchanged.
Motorola
We came to an end on «ola».
NEC
Nike
Nikon
Nintendo
Nissan
Nokia
The estate is known Nokia 1270's, although the first document to mention it dates back to 1505 year. Current Nokia - a town 15 km from Tampere. Another thing is that the name of the area is believed to be derived from the old Finnish word nois (pl. Nokia), denoted by the black sable, which once was driven into the ground. When sable disappeared, the word came to mean any animal with black fur, such as marten.
Novell
Oracle
Sanyo
Siemens
After the war, Americans were treated to all the Japanese with a clear suspicion and so it was decided to invent a word that would not be associated by consumers with Japan. After much anguish and Sony was from the Latin «Sonus» (sound).
Subaru
"Subaru" - is the Japanese name for the cluster "Pleiades" in the constellation Taurus. The six stars can be seen in the night sky with the naked eye, yet some 250 - with a telescope. Signs of Cana, which is written the word "Subaru", translated as "pointing the way" or "gathering together." In Japan, it is consonant with the name of the title Mitsurabosi (Mitsuraboshi) («stars six»).
SUN
Suzuki
Samsung
Sharp
Toshiba
Toyota - the name of the founder Sakichi Toyoda. Later it changed to a blagozvochnoe Toyota. Japanese consisted of 8 letters (a lucky number in Japan).
TDK
PEPSI
«Pepsi-Cola» - an anagram of the word «Episcopal». Opposite was a large pharmacy Bredhem Episcopal Cathedral. The company itself has denied this version.
Popular Organization in the Middle East says that the word is an acronym for the phrase PEPSI «Pay Every Pence to Save Israel» (Give every penny to save Israel). According to this theory, the beverage maker is actually a Zionist organization, which forwards the money to Israel.
According to another version Caleb and his visitors just liked the sound of the word, since it reflects the fact that the carbonated drink gave some vigor and energy (pep - cheerfulness, energy, liveliness).
Philips
Xerox
Yahoo
3Com
3M
JVC - Japan Victor Company Ltd.
Yandex
Rambler
Lebedyansky
Also read:
Stories of great logos
Where did the name for a super-agency (BBDO, TBWA, DDB, etc.)
World wacky names
As super-originated brands
Tricky marketing - looking for sales
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