Mimics brands

Since Soviet times, our customer got a clear idea of ​​what foreign brands can serve as a global benchmark for quality. At the same time buy the goods of these brands are not all. Especially for those who can not, a Russian businessman offering a "European quality at affordable prices" - the production of Chinese, Polish and Russian production with beautiful foreign names. The people of origin guesses, but still takes: foreign-pokrasivshe all our will.

Getting foreign branding was initiated after the collapse of the Soviet Union, when people bought up all the markets that had even the slightest hint of Western origin. After the 1998 crisis, the fashion for "western" asleep - and so the country was hard, so back to the roots, to the goods with Russian names. And since the beginning of the new millennium has again gone up. Firstly, because the business changed and began to produce goods at a higher price category, and secondly, brands people still like "foreign", even though people know that in fact that's the German consumer electronics made in Asia commissioned by the Russian businessman, but in the case of English only letters on the box.

Technology

president of the company "Golder Electronics" and the owner of the brand Vitek






Together with Derevyanchenko started and Yevgeny Nazarov, the founder of a lesser-known brand home appliances Vigor Commercial director Vigor Alexander Nazarov admits that all appliances of the company (as well as any other Russian company) bought in the countries of Southeast Asia, it is going on the same plants and often not just superficially similar, but identical. "We arrive at the factory, see what they offer us, choose your favorite model and agree on the price for which they will put on the tea name of our brand - said on.- Of their own design to engage in no sense: expensive, and still steal ».







Brands Scarlett






If the choice is a simple home appliance customer makes, focusing only on price, then all the iron harder to sell a little-known brands are already very difficult.

Rolsen






A minor is not engaged and trademark Kaiser






Bork
It is also irrelevant to the Western manufacturers Prology, Mystery, Polar, Elenberg and many others.

Tea-coffee



Company Milagro






Another coffee company - Kaffa Industries. Its name is coined as the name of a species of coffee Kaffa Elgresso
Brands Greenfield Tess Jardin Curtis & Patridge
"Buyers want to believe that the brand he chooses, is made of a unique water only in the world of the lost glacier in the Pacific Ocean on the accidental discovery of an extinct tribe prescription New Zealand natives. And most importantly, he is willing to pay for this extra money, "- said Kirill Dubinsky, director of strategic planning and business development for creative agency" Aurora ».

Cosmetics

Famous Brand Faberlic New word for the "Russian line" invented the whole year. As a result, we decided to synthesize the word faber (master) and "face» (lic). And foreign, and to the Russian ear the word new, and it was conceived producer should cause the buyer association with world renowned Faberge.

In 2008, the company Faberlic specially conducted a survey among its buyers, with which found that 30% of take it for the Russian producer, 29% - for foreign language, while 24% believe that it is a co-production. In fact, doing makeup on two plants - in Moscow and Balashikha, using, however, the development of raw materials and foreign firms.

Also Russian brand is Cosmetics Yllozure Paris.

Fashion



Russian-Israeli SELA Company was founded by two brothers, originally from Leningrad - Arkady and Boris Ostrobrod Pekarevsky in the early 90s. SELA name in Hebrew means "rock».







No shoe Wizard Carlo Pazolini












TJ Collection, which, as they say in the press release, "was created in the UK in 1992," produces shoes under three brand names: TJ Collection Chester Carnaby
Yet all three brands are Russian and brendneym TJ - an abbreviation of the names of the owners, Timur and Yulia.







Rostov businessman Vladimir Melnikov sews jeans, denim clothing, children's and adult knitwear in Rostov and nowhere else. Very proud of the success of his enterprise and generally in favor of domestic producers. Nevertheless, its two brand called Gloria Jeans Gee Jey






St. Petersburg company "August Plus" produces and sells women's clothing under the brand name Oggi






Shoes Ralf Ringer






Shoe network Tervolina






Camelot






Chain stores "Sportmaster" has a whole line of a wide variety of brands clothes and shoes sport- and casual-style. For the most part, the products under these brands sold in the stores themselves, but for O'STIN
Other brands "Sportmaster»: Demix, Outventure, Joss, Exxtasy, Termit, as well as sports equipment Torneo.
Russian brands are also Baon, Savage, Incity, Egle, Corso Como, Paolo Conte, Weatland, Tom Klaim and hundreds of others.

Food and household goods



Ketchup and sauces Mr.Ricco produced in Tatarstan Kazan Oil Factory. The communication, however, are always trying to create an Italian atmosphere.







Macaroni Grand di Pasta - brand McPhee. On the front side of the package is impossible to find a single Russian words to create the buyers the impression that they are buying Italian pasta.







China shops nemetskozvuchaschimi names have almost every major hypermarket, but only in Russia.

are also Russian dishes Rondell, cigarettes Kiss, stationery Erich Krause and windows Proplex.

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