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Why I hate some marketers
As pros went shopping. < Website (with permission) is a cool study of products with packaging unfair conducted IT-specialist. Sergei Abdulmanov, one of the founders of "Mosigra" went shopping and recorded his thoughts.
So get fast, proving the superiority of the rational brain.
Meet, this is the usual liter carton of milk:
So get fast, proving the superiority of the rational brain.
Meet, this is the usual liter carton of milk:
- Check for care: there is 900 grams. Near several of 950. But the package can be seen as a liter.
- Check on knowledge of physics. Nearby lies like yogurt. Volume is measured in milliliters, weight - in grams. Density of yogurt tragically higher than the density of water. That is 900 grams of yogurt 3, 2% fat - about 874, 5 ml.
25-year warranty. Cool, right? There is one problem. It is necessary to keep a check. Check again, to the knowledge of physics. Check them printed on plain cash termolenta (I checked on the spot). In my office is a lot of checks. We kserokopiruem them because a year or two they fade completely. The oldest check, which saw a colleague stayed for 3 years in a folder in the archive. How many years of warranty?
"Now without asbestos" On the product may indicate something very obvious that you forgot to write the competitors. That oil is cholesterol-free, operator of biological illiteracy buyer:
And without nuclear waste. Strangely, it is not indicated on the label. Check biochemistry: in oil cholesterol simply can not be. However, it is necessary to write. Remember comics, yes?
Another example - a sausage without soy. Very roughly speaking, if you do not make them out of meat, it remains only two choices - either soy texturate fat emulsion. So, those that without texturate, it is logical to write that they are without soy. The fact that the buyer may decide that this statement is identical to the statement "from the normal meat».
Nice try em>
MimikriyaMozhno masquerade as well-known class of goods. For example, there is a margarine, a is an oil. Enough Book margarine as butter and write on it or the word "oil" or the word "margarine". Oppa, what it is we?
Firstly, coloring rate. Straight oil leaking out, huh? Second, pay attention to the name - you guess it only the third attempt (it is on the price tag). The genus name is very important. Third, the price tag alone. More recently, standards have changed, and the price tag was forced to specify the type of product - in this case it is not the oil and spread. But the law that obliges to keep butter and margarine on different shelves, somehow did not work.
Here is a specific example of mimicry: a bunch of chocolates zatasovyvaetsya product its own store brand (if it was not the STM, it would be put separately):
Tile confectionery with no added cocoa and chocolate shelf left and right.
Carefully read sostavPereydёm a deft movements with components.
Caviar. The word "delicacy" to nothing obliges. Well, when someone loves potatoes more than the caviar, right? Caviar in fact still there. A capelin on the lid accidentally forgotten, probably.
"No preservatives" - but citric acid in the composition. The fact that this thing is both flavor and acidity regulator, preservative and quite strong. If it is classified as part of the classroom acidity regulators, preservatives then magically disappear from the composition. Miracle!
I've always been mad wondering who these here young bulls at this price. Well, I learned.
It seems that "on the basis" - a "natural right of them." I'm certainly not special, but judging by the ingredients, there are few bumps, but there is a familiar Sodium Laureth Sulfate and some elegantly named Aqua
Sodium lauryl sulfate - it is a strong cleaning properties, which, according to the wiki at the same time can be a strong allergen. And the final touch - seems to stimulate hair growth vitamin B6, not the tool itself - well, judging by the packaging. Pro Vitamin prove it is not necessary. So what if the rest were not signed?
But the good old crab sticks. And even though they are not of the crab (what seems to be known for all), the manufacturer still warns on the packaging that they fish:
Just a well-established name.
Names and terminyTeper go buy water. If you get into a classification, it becomes clear that we are primarily interested in a certain standard of the word «dining» - it is this water that can be used healthy person every day without restriction
Please note that it is different from drinking. Drinking can drink and dining room - a subset of drinking, drinking this, you can drink every day, and you for it will be nothing. Well, there is "medical-table" that you can drink almost as often, if not fanatet.
Canteen. Write back.
Another dining. Also write back without unnecessary showing off (well, considering the price - it is quite understandable).
Too good, but it alone is not worth living for years in a row.
And this is a talent marketing. The word "real" is not described in the standard, but it sounds cool.
Children's water? What it is? A study has water?
NazvaniyaZa guests and bypassing the examples have been found. I remember that I came across a beer with guests at the water treatment on the label, plus candy, which was written in large letters "Natural products" on the front. On the back it turned out that it is of "Natural products».
Reading under zvёzdochkoyDevushka drags me in makeup something to show:
Right to read as follows: "(Deep Power) and (hydration)." Hydration quite shallow. Thus, only surface of the skin
But about this I do not think so. Let's again: They promised me visible results in two weeks. As they checked? I washed my head like that thing and, attention, focus, yet one other thing. And these two things together have a noticeable result. Almost perfect logic.
Reading the footnotes was very exciting. Here is an example of the products:
Almost the same logic.
Operation leni
Here's a perfect example of the aggressive exploitation of laziness. Packaged honey carrots on top, but if you discard packets 5-6, you can see the ordinary. I knew what to look for, because I needed a couple of carrots and not just a pack.
Raznoe
Colonel Sanders died in 1980. He served in the US Army during the ordinary rank and file as much as three months.
Photos offer a terminal, the arrow I pririsoval to draw attention to one of the items. Fill up balance? Catch advertising.
TsenyRaza three I bought goods more expensive because the price tag beneath it was another, less expensive. The most glaring example - "confuse" price tags on a large jar of green peas and small. As part of the campaign could not find an example.
But here's a version of the cooler.
Fast food outlets. Look at the picture:
The catch is invisible at first glance, but if you look closely:
Be careful!
via habrahabr.ru/company/mosigra/
