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The ideal consumer
Who is the ideal customer? It is absolutely clueless moron living elementary emotions and lust for novelty. We can say, without a jerk, and delicate - a six-year child. But if in thirty years you have the mentality of six years - you are still early dork, whatever overnice.
He is cheerful, positive, dynamic and always ready. Consume. What exactly? What would - what will be. That's what the ideal consumer. He will not complain, "But is not that me a new iPhone when I'm old, not mastered? And anyway I do not need. " He must be necessary - everything. Grabbing the new toy, he must immediately throw the old.
The ideal consumer - is something like a pipe, which is pumped from one end products and from another they whistled fly to the dump.