PROFESSION TROUBLE-SHOOTER: a person, problem solver.

Did you know that there is such a profession - trouble-shooter. essence of their work lies in the fact that they fly around the world and solve people's problems. Any problems, any people. Usually - large corporations, individuals rarely.

All the people of this profession is not more than 100 people in the world. Some fees up to $ 100,000 per hour schedule - planned out months in advance.

We Trouble-shooters importantly - goodwill. Customers literally pass them from hand to hand, hiding from their competitors. Advertise have only one - a perfect result. Error excluded.

In order to understand the nature of their work better, I will give a couple of examples of work Trouble-shooters.

There were two large American firms that publish a monthly "Yellow Pages" on the market, they were crowded into the course was black PR, dumping, poaching each other's employees.

Nothing worked, went head to head.
Usually, all office workers bought just two directory on the dollar, not really pondering what is better, what is worse. By the way, in both references were the same information. So one of these firms invited trouble-shooter

He penetrated into the situation, thought and said:
-On The next month published a handbook smaller format, and that the information was the same, it must be small but plump.
Received his fee and left, and rival firm went bankrupt two months ...
-And What's the catch?

 - But the fact is that when references were the same size, they hung on office desks as maps, but when one directory is large and flat, and the second a small but plump, you will in any case put a little over a large ...
And at the end of the month will understand that use only the top and large has never in the past month and have not opened. So why should you spend on a dollar if and small all have?

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The second example.

At the head office of the company Nike, 1000 posvorachivali their heads over an impossible task.

Invite trouble-shooter, outline the problem:

We began producing shoes in some of the poorest countries in Africa. Advance all felt built factory trained personnel, the cost should be low, but we ran into an unexpected problem: local workers of our factories, mercilessly steal the finished product. Entire villages from small to large walk in sneakers at a price comparable to their annual income ...

We tried to hire more staff from local, but it was even worse - the guards and their families also love shoes ...

If you start a security guard from the United States, the cost generally tipped the scales.

Trouble-shooter: -And what do you want from me?

Nike: - Think about how to make the theft decreased to zero, without spending money on protection of plants.

Trouble-shooter, of course, knew nothing about the technology of production of shoes, but unlike the 1000 and top managers who understood able to look at any problem from a completely different angle. He sat for a little one in a cool dark room and gave the answer:

 - You need in different countries to produce separate left and right shoes.