What is a trouble-shooter

Explain the common man in the street in a few words who are seriously trouble-shooter`y

Let me give a couple of examples of the work trouble-shooter

There were two big American companies that published the monthly bulletin "yellow pages" on the market, they were crowded into the course was black PR, dumping, poaching each other's employees.

Nothing helped, went head to head.

Normally all office workers to buy just two directory dollar, not much pondering what is better, which is worse. By the way, in both directories it has the same information. So one of these firms invited trouble-shooter

He penetrated into the situation, thought and said:

-On The next month release a guide smaller format, and that the information was the same, it should be a small but plump.

He received his fee and left, and rival firm went bankrupt two months ...

-And What's the catch?

 - But the fact is that when the guides were the same size, they hung on your office desk as maps, but when a reference is large and flat, and the second a small but plump, you will in any case a small place on top of a large ...

And at the end of the month you will understand that use only the upper, and never again in the past month and have not opened. So why should you spend a dollar on it, if in a small everything?


Another example:

At the head office of the company Nike, 1000 posvorachivali their heads over an impossible task.

Invite trouble-shooter, outline the problem:

We started to produce shoes in some of the poorest countries in Africa. In advance all felt built factory trained personnel, the cost should be low, but he faced an unexpected problem: the local workers of our factories mercilessly steal the finished product. Entire villages from small to large walk in sneakers at a price comparable to that of their annual income ...

We tried to hire more local protection, but it was even worse - the guards and their families too, like sneakers ...

If you make the security guard from the United States, the cost of all tipped the scales.

Trouble-shooter: -And what do you want from me?

Nike: - Think of how to do so, to steal down to zero, without spending money on protection of plants.

Trouble-shooter, of course, knew nothing about the technology of production of shoes, but unlike the 1000 and top managers who understand know how to look at any problem from a completely different angle. He sat in a dark room in a cool and gave the answer:

 - You need to let the different countries separately the left and right shoes ...


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