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Advertising deception (9 photos)
Now is a time when people were less trusting.
A huge role in this was played by advertising.
By promoting a particular drug or product marketing companies do not think about the consequences.
Maybe they think, but not so far look.
We buy the advertised goods and horrified, why not, as has been shown on the TV screen or printed in the newspaper?
Let's look at the lies advertisers.
Dr. Koch's Cure All treats all
In 1919, Dr. Frederick Koch Filyam released to market a drug that, according to advertising, treats "all human diseases, including tuberculosis" and cancer.
But when the other doctors in 1948, tested the drug, it became clear that glioksid - doubtful active component drug, which does not contain a virtually nothing but distilled water. Koch was treating cancer patients, most of whom died, was this medicine.
Although the Commission to monitor the drugs run into a lot of Koch, she could not find enough evidence to press charges. However, in the late 1940s, Koch fled to Rio de Janeiro.
Classmates.com helps you find classmates
Prior to the era of Facebook people have subscribed to the polls Classmates.com, which found their classmates and school sweethearts. In the end, the site has introduced the "golden" membership allows users to communicate with their childhood friends via e-mail.
Anthony Michaels was led to a gold membership when Classmates.com sent him a letter that his "old friend is trying to contact him." This proved a marketing ploy, so Michaels filed a lawsuit to the site for advertising, misleading.
As a result, in 2010, Classmates.com has paid $ 9, 5 million - $ 3 per subscriber.
Airborne cures colds
Airborne positioned as a means to "invent a school teacher." But when it became clear that there have been no studies confirming the effectiveness of the fight means germs and bacteria, the drug earned a bad score.
"It was so bad," - says David Shardt, a senior nutritionist from the center of the "Science in the Public Interest." In fact, from a cold Airborne same benefit as from placebo and vitamin C or
In class action Airborne had to pay $ 23, 3 million
"Scientifically proven" that these pills help to increase in the size of some of the male body
And Extenze, and Enzyte men promised "a new sense of confidence." As a result of Extenze paid in 2010 to $ 6 million, and the head of Steve Uorshak Enzyte was sentenced to 25 years in prison for being robbed of their clients.
This Taser cures AIDS and cancer
Regarding the invention of Dr. Clark made a number of absurd statements, one of which was the fact that the appliance is able to cure people of cancer and even AIDS.
In the book, Gould Clark "Treatment for all cancers," says: "All cancers are similar. They are all caused by a parasite. The only parasite! It is the human intestinal fastsilopsis. After killing this parasite, you instantly stop the cancer ».
The Swiss company in 2004 agreed to pay compensation of US citizens, and the director of the Commission for the control of medicines called this device "fraud».
These sneakers will make you skinny
Skechers hired celebrities like Kim Kardashian, they helped to sell the fitness shoes, claiming for weight loss is simple enough to wear them. The FTC did not agree with this, and the company was forced to pay a $ 40-million compensation.
It should not be a big surprise. Just a year before, also has been suggested that people are more likely prefer good clothes trips to the gym, Reebok claimed that clothing and footwear EasyTone line will help people lose weight automatically.
As a result, the company was fined $ 25 million, and anyone who bought the clothes line, got a chance to compensation.
Hoover in the US dumped everyone who buys a vacuum cleaner
In 1992, Hoover promised the British that pay a trip to America to anyone who buys any device of its collection of household appliances for 100 pounds.
It sounds too good to be true? That's right.
Hoover, knowing that it is not ready to provide their customers with free tickets to the United States, extended the campaign, rather than roll it. First buyers languished waiting for their prizes, and then began to write to the company one complaint after another. The Hoover hoped that people will get tired of it before will understand that there are no free tickets.
It all ended with a parliamentary investigation and Hoover cost of 48 million pounds.
Vitamins One A Day prevent prostate cancer
Bayer has been forced to pay a huge fine for his claim that one of the ingredients of vitamin complex - Selenium - prevents prostate cancer.
In fact, the study found that selenium does not help men's health, but also can cause diabetes. Lies Bayer cost of $ 3, 3 million fine in Oregon and Illinois.
Nutella terribly useful
For those who were adept in President Reagan's belief that "ketchup - is a vegetable», Nutella released advertisement, which states that its delicious nut butter is an essential part of children's breakfast.
However, the mother of 4-year-old child on the company filed a lawsuit and won her $ 3 million. Also, compensation of $ 20 can get the people who bought Nutella between 1 January 2008 and February 3, 2012-th.
Source: www.adme.ru
A huge role in this was played by advertising.
By promoting a particular drug or product marketing companies do not think about the consequences.
Maybe they think, but not so far look.
We buy the advertised goods and horrified, why not, as has been shown on the TV screen or printed in the newspaper?
Let's look at the lies advertisers.
Dr. Koch's Cure All treats all
In 1919, Dr. Frederick Koch Filyam released to market a drug that, according to advertising, treats "all human diseases, including tuberculosis" and cancer.
But when the other doctors in 1948, tested the drug, it became clear that glioksid - doubtful active component drug, which does not contain a virtually nothing but distilled water. Koch was treating cancer patients, most of whom died, was this medicine.
Although the Commission to monitor the drugs run into a lot of Koch, she could not find enough evidence to press charges. However, in the late 1940s, Koch fled to Rio de Janeiro.
Classmates.com helps you find classmates
Prior to the era of Facebook people have subscribed to the polls Classmates.com, which found their classmates and school sweethearts. In the end, the site has introduced the "golden" membership allows users to communicate with their childhood friends via e-mail.
Anthony Michaels was led to a gold membership when Classmates.com sent him a letter that his "old friend is trying to contact him." This proved a marketing ploy, so Michaels filed a lawsuit to the site for advertising, misleading.
As a result, in 2010, Classmates.com has paid $ 9, 5 million - $ 3 per subscriber.
Airborne cures colds
Airborne positioned as a means to "invent a school teacher." But when it became clear that there have been no studies confirming the effectiveness of the fight means germs and bacteria, the drug earned a bad score.
"It was so bad," - says David Shardt, a senior nutritionist from the center of the "Science in the Public Interest." In fact, from a cold Airborne same benefit as from placebo and vitamin C or
In class action Airborne had to pay $ 23, 3 million
"Scientifically proven" that these pills help to increase in the size of some of the male body
And Extenze, and Enzyte men promised "a new sense of confidence." As a result of Extenze paid in 2010 to $ 6 million, and the head of Steve Uorshak Enzyte was sentenced to 25 years in prison for being robbed of their clients.
This Taser cures AIDS and cancer
Regarding the invention of Dr. Clark made a number of absurd statements, one of which was the fact that the appliance is able to cure people of cancer and even AIDS.
In the book, Gould Clark "Treatment for all cancers," says: "All cancers are similar. They are all caused by a parasite. The only parasite! It is the human intestinal fastsilopsis. After killing this parasite, you instantly stop the cancer ».
The Swiss company in 2004 agreed to pay compensation of US citizens, and the director of the Commission for the control of medicines called this device "fraud».
These sneakers will make you skinny
Skechers hired celebrities like Kim Kardashian, they helped to sell the fitness shoes, claiming for weight loss is simple enough to wear them. The FTC did not agree with this, and the company was forced to pay a $ 40-million compensation.
It should not be a big surprise. Just a year before, also has been suggested that people are more likely prefer good clothes trips to the gym, Reebok claimed that clothing and footwear EasyTone line will help people lose weight automatically.
As a result, the company was fined $ 25 million, and anyone who bought the clothes line, got a chance to compensation.
Hoover in the US dumped everyone who buys a vacuum cleaner
In 1992, Hoover promised the British that pay a trip to America to anyone who buys any device of its collection of household appliances for 100 pounds.
It sounds too good to be true? That's right.
Hoover, knowing that it is not ready to provide their customers with free tickets to the United States, extended the campaign, rather than roll it. First buyers languished waiting for their prizes, and then began to write to the company one complaint after another. The Hoover hoped that people will get tired of it before will understand that there are no free tickets.
It all ended with a parliamentary investigation and Hoover cost of 48 million pounds.
Vitamins One A Day prevent prostate cancer
Bayer has been forced to pay a huge fine for his claim that one of the ingredients of vitamin complex - Selenium - prevents prostate cancer.
In fact, the study found that selenium does not help men's health, but also can cause diabetes. Lies Bayer cost of $ 3, 3 million fine in Oregon and Illinois.
Nutella terribly useful
For those who were adept in President Reagan's belief that "ketchup - is a vegetable», Nutella released advertisement, which states that its delicious nut butter is an essential part of children's breakfast.
However, the mother of 4-year-old child on the company filed a lawsuit and won her $ 3 million. Also, compensation of $ 20 can get the people who bought Nutella between 1 January 2008 and February 3, 2012-th.
Source: www.adme.ru
