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Why you should not make purchases during the New Year promotions
Everyone is looking forward to the winter holidays. It is for this time that many people save money to successfully make purchases for the New Year. But in fact, everything happens in the most unexpected way.
December 23 marked Black Friday, the day of the largest shares of the year. But if in the United States discounts were traditionally quite real and large, and customers spent the night at the doors of shops, fought and shot in queues, then everything went much more modest. Even though the stores still won.
Today's edition. "Site" It's about the popular marketing tricks that make us think we're spending right. In fact, we're being deceived. Just doing it on the verge of risk.
DepositPhotos Discounts in winter Why do we like rash spending? It is all about the primordial desire for competition and rivalry, which explains the madness that engulfs man in the world. discount. The opportunity is profitable to get a thing that others got more expensive, warms the soul, elevates in their own eyes and makes them reach for a wallet.
Advertisements like “only today 70% off” or “the last pair from the new collection” still work perfectly. There is a primal fear that you need to get something while you have the opportunity.
DepositPhotos
From the point of view of psychology, shopping makes a person happier by stimulating the production of dopamine, a hormone responsible for pleasure. And in this dopamine shopping race, a person is trying to grab something unique.
It seems that the beginning of winter is ready to begin. save up. There are a lot of holidays, and gifts close people want to buy, and with free time easier than in the summer, and the shares seem just crazy. Why not take the time and go shopping?
DepositPhotos
However, experts do not recommend rushing. The fact is that most of these promotions begin just after the New Year holidays, whereas in December, chances are high not for discounts, but for their likeness.
That’s because prices are slowly rising for the holidays to attract buyers. discount. Sometimes they simply sell illiquid goods, and with the money they buy something more profitable. Therefore, discounts of more than 30% should be treated with caution. Probably the price was too high or the product was bad.
DepositPhotos should be especially attentive to food stocks. Bright price tags, signaling discounts, can attract everyone. And even if the product is not very necessary, we still put it in the basket — so be it. Marketers are only happy about that.
Here is some advice on how not to become a victim. stock.
How to protect yourself from deception
Cost savings Food is a thankless business, because we risk our own health. And with sky-high prices for medical services, it's an unaffordable luxury. It is one thing to find discounted clothing, electronics or household items, and quite another when for the sake of questionable gain we jeopardize the most valuable thing we have.
But you can save on medicines without fear, because expensive drugs often have cheap analogues. The main thing is to understand the abundance of these colorful packages. And on a number of other goods it is quite possible to save, most importantly, to approach the business consciously and not to make impulsive purchases.
How do you save money? Share your secrets in the comments.
December 23 marked Black Friday, the day of the largest shares of the year. But if in the United States discounts were traditionally quite real and large, and customers spent the night at the doors of shops, fought and shot in queues, then everything went much more modest. Even though the stores still won.
Today's edition. "Site" It's about the popular marketing tricks that make us think we're spending right. In fact, we're being deceived. Just doing it on the verge of risk.
DepositPhotos Discounts in winter Why do we like rash spending? It is all about the primordial desire for competition and rivalry, which explains the madness that engulfs man in the world. discount. The opportunity is profitable to get a thing that others got more expensive, warms the soul, elevates in their own eyes and makes them reach for a wallet.
Advertisements like “only today 70% off” or “the last pair from the new collection” still work perfectly. There is a primal fear that you need to get something while you have the opportunity.
DepositPhotos
From the point of view of psychology, shopping makes a person happier by stimulating the production of dopamine, a hormone responsible for pleasure. And in this dopamine shopping race, a person is trying to grab something unique.
It seems that the beginning of winter is ready to begin. save up. There are a lot of holidays, and gifts close people want to buy, and with free time easier than in the summer, and the shares seem just crazy. Why not take the time and go shopping?
DepositPhotos
However, experts do not recommend rushing. The fact is that most of these promotions begin just after the New Year holidays, whereas in December, chances are high not for discounts, but for their likeness.
That’s because prices are slowly rising for the holidays to attract buyers. discount. Sometimes they simply sell illiquid goods, and with the money they buy something more profitable. Therefore, discounts of more than 30% should be treated with caution. Probably the price was too high or the product was bad.
DepositPhotos should be especially attentive to food stocks. Bright price tags, signaling discounts, can attract everyone. And even if the product is not very necessary, we still put it in the basket — so be it. Marketers are only happy about that.
Here is some advice on how not to become a victim. stock.
How to protect yourself from deception
- Check the price tag.
To make prices attractive, unscrupulous sellers often go to any tricks. So large numbers can be indicated price, and small print spelled out additional conditions. Sometimes on the box draw an attractive price, and below write that this is the price for a smaller number of products. And the cashier from the inattentive buyer will require more money.
DepositPhotos - Look for an expiration date.
Sellers are not enemies. And if they decide to get rid of a certain product, they have a reason for it. But even a low-quality product can be sold to an unlucky customer. Sometimes indicate the expiration date, but do not specify the date of manufacture. The scheme works, because not every buyer thinks about such tricks and spends time getting acquainted with the product. - Check the packaging.
Damaged packaging in almost all cases indicates that the goods are either overdue or repackaged. Therefore, a stock is an attempt to sell a worthless product, to get at least some money. Such products should not be taken exactly.
DepositPhotos - Pick a store.
The probability of stumbling upon a product of poor quality is always higher in a store that has less time on the market. Therefore, you can show more confidence in stocks in well-known trading networks that have proven themselves in the market. After all, here a bad product will cast a shadow on the reputation of the company, which, as a rule, is valued.
Cost savings Food is a thankless business, because we risk our own health. And with sky-high prices for medical services, it's an unaffordable luxury. It is one thing to find discounted clothing, electronics or household items, and quite another when for the sake of questionable gain we jeopardize the most valuable thing we have.
But you can save on medicines without fear, because expensive drugs often have cheap analogues. The main thing is to understand the abundance of these colorful packages. And on a number of other goods it is quite possible to save, most importantly, to approach the business consciously and not to make impulsive purchases.
How do you save money? Share your secrets in the comments.
