Retail industry is undergoing dramatic changes: electronic commerce captures more market volume. Edition of Business Insider (chm investor, by the way, stands creator Amazon Jeff Bezos) to prepare an interesting presentation that clearly explains which sectors trade ecommerce has the greatest influence, and where there is still room for a breakthrough. The main conclusion: the shift from physical to online retail trade is faster than predicted by many analysts and observers.
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Despite the fact that the presentation discusses primarily US data looming trends clearly are global. The blog Fabernovel most interesting of this document.
General trends h4> Despite the fact that e-commerce offers network users access to a wider range of goods at cheaper than offline stores, prices, online trading currently occupies only a small percentage in the total retail sales.
Nevertheless, the growth of this segment is much greater than the growth in sales offline. Amazon has become "the world's vending machines," in which you can buy anything from books to clothing and home appliances. Buyers appears more and more power, they already dictate its will to the market.
Increasingly prominent role played by mobile devices, so that the momentum in the mobile retail sector will also continue to grow.
Competition intensified in all areas, rates rise. Despite the fact that the major share of the pie is still a few large players, there are many examples of retailers that were once at the top, and now about them and no one remembers (take, for example, the same famous in his time Sears).
E-commerce falls on the players who are accustomed to doing business in the real world, the real flow. Take a look if only for social ecommerce - it's a small piece of the overall market, but how fast it grows!
Therefore, retailers will have to either adapt or leave the market.
Home - client h4> Now clients want to get what they want, the way they want, and if they want to. Accordingly, the retail market players must adjust and give people all the necessary capabilities for, although it is very easy to do. Some for this resort to highly innovative solutions. For example, Amazon has launched a project points samovyvoza Lockers, about Best Buy vending machines have also heard many.
Methods of purchase become more complex, and buyers require interaction. In this case, nothing prevents them change their mind and withdraw from the purchase halfway. Therefore, to understand how and what they want is your customers - is very important.
We should not forget about the general usability of the buying process. For example, Starbucks uses geotagging to send relevant offers to its customers. In addition, the mobile app My Starbucks can act as a payment instrument for the purchase of coffee are on the way to a coffee shop.
Mobile shopping is developing at a frantic pace. Although as yet and it takes only a fraction of the overall market.
Everyone in the industry struggling to increase conversion. Companies have to invest in additional functionality, because this is what their customers expect.
With the development of mobile shopping technology and actively spreading the digital wallet, which are beginning to use more and more people. In this regard, many are concerned about issues of security, for example, in the case of lost phone.
From the point of view of the retailer's development of mobile sector is another way to make money. People can spend a lot of time doing online shopping with the phone. Even the cash register, as a class, are actually dying - the US's largest retailer JCPenney has seriously задумался about it.
What will happen to the physical stores? H4> Despite the fact that most customers do not know what a "shouruming» [ inspection of goods in the physical store, with its subsequent purchase online i> - approx. Fabernovel], in real life, 36% of clients are engaged in them. Typically, this occurs for one simple reason - online goods are cheaper.
Price generally is one of the main factors why people shop online. Everyone is looking for the benefits. Particularly strong influence on this phenomenon stores are consumer electronics.
Amazon - one of the main threats to the showroom-traditional players. Customers in the same United States go to the stores a plurality riteleyrov starting with Walmart to RadioShack, and bought goods on Amazon. However, some shops are at risk more than others - someone "showroom" less someone - more that also curious.
But exactly where people make a buying decision? Since the days of the traditional retail, a host of mostly digital tools to help people make that decision. This includes sites and special sales, warning of the sellers, the use of QR-Codes, a variety of digital discounts and coupons, etc. Now the site should help users to find interesting items and suggest options for discounts.
Despite the fact that consumers are using social media to find new and interesting products, social networks are not a tool for thorough analysis, and believe they do not always.
Why physical stores are still h4> The main point of presence in the world of physical stores - is that they are the "center of expertise". There you can come to interact directly with the right brand, touch and feel the goods. Buy and immediately pick up what you want, home, rather than wait for delivery from three days to a week.
In addition, communication with living people still like buyers. This is one of the most valued features available in the physical store.
People like personalization, it's nice when they recognize and say something like "you as usual?».
With the improvement of ecommerce-service, regular stores should just get better. In particular, it would be nice to finally "kill" the cash register - the presence of cashiers (and lack of self-chechout'a) annoys customers most [ in Russia, of course, this is still far away i>].
Nevertheless, with all the pros of physical stores, goods in their warehouses has come to an end - and it just infuriates buyers.
How will the store of the future h4> Representations retailers the perfect store of the future differ. Someone like Macey's, makes retail internal GPS-navigation, someone struggling with queues at the box office with "smart shelves", as is done ShelfX's or replaces sellers robots as Hointer.
But now we can say that in the store of the future will be less physical things, and more diverse options to improve the user experience of interaction with the brand. Model Apple Store looks good solution. But despite the fact that the stores are adapting to new technologies, technical progress continues to move forward - retailers always have something to strive for. Take, for example, Google Glass, augmented reality and virtual shopping.
The process of shopping will change as it is now can not even imagine. And it's great.
Source: habrahabr.ru/company/fabernovel/blog/220361/
