Scientists is seducing the brain of the buyer Bashny.Net

Advertising is omnipresent. It forces you to buy a new washing machines and televisions, not thinking about the fact that the old is still quite good.

Advertisers are matched to the mind of the buyer with two sides:
— "logical beliefs" — for example, indicating the fuel consumption in a new car;
— "irrational effect" — a successful woman in a new car.

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Researchers from the University of California and George Washington University have shown that various kinds of advertisements evoke different levels of brain activity depending on the use of two named methods.

Region of the brain involved in the decision-making process and development of emotions, is more active, when the advertisement uses logical persuasion. These areas of the brain help us to suppress the reaction to certain stimuli.

Lowering levels of brain activity makes the unrestrained behavior, especially in regards to purchases, if the advertisement configured to influence irrational.

In the study, 11 women and 13 men viewed 24 infomercial, but scientists have recorded the electrical activity of the brain.

Logic is given the information about cigarettes, details about the best toothbrushes and the impact of food for dogs on their activity. Irrational is showed water drops on the glass with alcohol, attractive woman standing with legs apart in advertising jeans, or laughing under the spray of a fire hydrant pretty woman, where a man watches in the advertising of cigarettes.

The first ad is activated the orbitofrontal region, amygdala and the hippocampus — the area of the brain affect decision-making. That is, a logical chain might lead to a purchase. The activity of these regions was suppressed irrational is. That is, the creators of videos seduce buyers, not persuaded to buy goods.



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