"Top-10 global consumer trends in 2016".

According to a study by Euromonitor International "Top 10 global consumer trends in 2016».

The first of the trends mentioned Euromonitor, - increasing spread of "skeptical customers" who pay less attention to brands and less committed to them, it giperinformirovannye customers with a great opportunity to compare and choose from. "Consumers are skeptical worn between the stores and products in search of the advantages and novelty - they are a challenge for brands that want to bind them to himself or to impress their loyalty", - said study author Daphne Kasriel-Alexander.


On the other hand, an important trend is the desire of many people to save time spent on purchases. In this regard, people often prefer local shops and online stores. According to Euromonitor forecasts, in 2016 the number of Internet users will enter the mark of 3 billion of the world, people are increasingly immersed in a digital reality. With this, according to experts of the company, as the interest is linked to a variety of "smart" devices and technologies, and the increasing level of Internet addiction. The consumption is also reflected people's desire for control against the background of financial stress, concerns about the situation in the world, instability and global terrorism. People spend money on things that increase, in their opinion, the safety of their lives and a sense of security.

On the global consumer market in 2016 will have an impact and extending people's desire to "change the world" around them. More and more people seek to protect nature, to deal with environmental and social issues, is growing in popularity gaining fundraising using crowdfunding and small donations to certain initiatives (often about $ 10). This trend also leads to a decrease in the desire to buy and disseminate joint consumer - the collective use of the goods and services exchange.

An example of this is karshering - carpooling as well as private rental housing system Airbnb. In addition, people are increasingly thinking about how "green" and healthy is their food. According to Euromonitor experts, even fast-food restaurants are paying more attention to this issue, people often choose local and seasonal products. It adjoins, and the desire of people to live a healthy lifestyle and a trend towards' awareness of consumption ».

A growing proportion of older consumers. According to Euromonitor data, in 2016 the number of people aged over 65 years will reach 626 million. Many brands are now increasingly focused on the clothes for older people, a model at the age of increasingly find themselves on the covers of magazines. Also on the consumer market and affect growth in the number of people living alone, the failure of many a family. For example, the popular single rooms in hotels or single cabins on cruise ships.

Another trend, according to Euromonitor view - blurring gender framework. People are increasingly moving away from traditional gender patterns and gender roles prescribed, it concerns among other things, the choice of clothing, toys for children and brands.