Fashion for readers. Printed steel buildings to place the person on the cover of its readers Bashny.Net

Niche magazines in America build a very close relationship with its audience. In recent years, some magazines instead of photos of professional models placed on the covers and inside pages of photos of their readers.



Such a shift in the direction of real people, especially ethnic groups, demonstrates the willingness of publications to awaken a sense of unity and soobschnosti with their audiences.

Journal of EastWest, aimed at Asian American proiskhodeniya, now in its fourth year, is holding a contest for the best photo for the cover of the reader. Editors reviewing all submitted photos, place the top 30 of them on the magazine's website, where readers by golosaniya determine the winners in mid-April. Competition readers models instantly became the reason for the high attendance site EastWest, monthly circulation of approximately 50, 000 copies.

Another magazine, Muslim Girl, whose target audience is the Arab immigrants and their children, too, holds a beauty contest on its pages. Editor Asuma Han emphasizes that the purpose of the action is the appearance in the magazine photos of the girls who are proud of the fact that they are Muslim women living in the United States.

But not just niche publications are turning to ordinary readers. In late February, a magazine for women, "who are over 40» More held its seventh Model Search - a contest among readers for the best model for the cover. Of the 16, 000 contestants aged 41 to 56 years were selected 10 winners, who were awarded prizes worth a total of $ 85, 000 and contracts with the sponsor of the contest modeling agency Wilhelmina. The final show with fashion show, ravioli stuffed with veal and Bellini for guests was held in the historic Bowery Savings building in New York on February 27. It is worth the effort in order to maintain consumer HYIP its readers at a high level.

The company Dove, known for its promotional materials from the "real beauty", the campaign «Pro-Age» is sponsoring a contest for future models among ordinary readers. Finalists of the project will be presented in 40-page tab of the same magazine More.

We went a different path magazine publishers Wired. Magazine in conjunction with the Xerox operates a share, in terms of which the first 5, 000 people who send their photos to the editors, will receive in the near future, one of the editions of the magazine with his picture on the cover. This action, in addition to creating a common veseluhi audience, designed to promote PersonalEffect - Unit Xerox, which specializes in the customization of digital printing.

Brainstorming Anton



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