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Out of the way - Hummer rides! Leo Burnett Moscow developed image campaign for large machines
C on April 1 billboards along major highways in Moscow and St. Petersburg were posted image HUMMER, breaks through space.
Already in late April, the same models will be published in the business and lifestyle publications, which reads the target audience of the campaign - provided the men over 35 years old. Among these magazines Forbes, Esquire, Top Gear, GQ and others.
"A truly brutal nature of men is one of the core values of the brand HUMMER. That is why the campaign is an aggressive, emphasizing the superiority over other HUMMER vehicles, urging them to go "out of the way," - says Vlad Voronin, manager of marketing communications mo, HUMMER, Saab, Cadillac. - It is also very pleased with the ambiguity of the slogan - on the one hand HUMMER "asked" to give up all Drogo, on the other hand - is a call to roll off-road ».
"The campaign has turned a bright, stylish and assertive emotionally. We are delighted that the customer has decided to take a chance and agreed to use the provocative slogan "Out of the way!", Proposed by the creative agency Leo Burnett Moscow. The campaign - a good example of combination-designed and high-quality communication platform of creativity. "- Said Andrey Bagdasarov, Director of the group clients Vizeum.
A series of four advertising layout was designed for the Russian market alone and do not repeat the original creative idea. According to the team Vizeum, it allows you to build a more effective communication with the target audience of the brand.
via # image5219105
Already in late April, the same models will be published in the business and lifestyle publications, which reads the target audience of the campaign - provided the men over 35 years old. Among these magazines Forbes, Esquire, Top Gear, GQ and others.
"A truly brutal nature of men is one of the core values of the brand HUMMER. That is why the campaign is an aggressive, emphasizing the superiority over other HUMMER vehicles, urging them to go "out of the way," - says Vlad Voronin, manager of marketing communications mo, HUMMER, Saab, Cadillac. - It is also very pleased with the ambiguity of the slogan - on the one hand HUMMER "asked" to give up all Drogo, on the other hand - is a call to roll off-road ».
"The campaign has turned a bright, stylish and assertive emotionally. We are delighted that the customer has decided to take a chance and agreed to use the provocative slogan "Out of the way!", Proposed by the creative agency Leo Burnett Moscow. The campaign - a good example of combination-designed and high-quality communication platform of creativity. "- Said Andrey Bagdasarov, Director of the group clients Vizeum.
A series of four advertising layout was designed for the Russian market alone and do not repeat the original creative idea. According to the team Vizeum, it allows you to build a more effective communication with the target audience of the brand.
via # image5219105
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