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Disney will turn over in his grave! The new story of the Prince and Princess by Clemenger BBDO Melbourne
In Australia, launched a local advertising campaign of the new brand MasterFoods - chocolate bar Fling.
While working on the creative concept and brand strategy, and Agency (Clemenger BBDO Melbourne), and the client is aware that for a successful launch of the chocolate bar flirtatious need a bright and unusual idea.
- We all grew up on fairy tales, - commented video agency. - Handsome prince and beautiful princess together overcome all difficulties and live happily ever after. Amazing. But here there is a product called Fling (binge unlimited satisfaction of their impulses, whims). This bar, which obeaschaet only flirtation. Without any obligations. And, of course, it does not last forever. It is a delicate, delicate pleasure that last point, and then disintegrates.
Thus, we have created a campaign that plays with the theme of idealizing "happily ever after", with the slogan "Eternity - exaggerated».
We took the classic romantic understanding of the word «forever» and put it in contemporary reality.
- Nuu ... We had a lovely moment. And! I've got your number! I>
- Yes. i>
- And ... And I better go ... i>
- So far.
i>
- So far. i>
via adme.ru
While working on the creative concept and brand strategy, and Agency (Clemenger BBDO Melbourne), and the client is aware that for a successful launch of the chocolate bar flirtatious need a bright and unusual idea.
- We all grew up on fairy tales, - commented video agency. - Handsome prince and beautiful princess together overcome all difficulties and live happily ever after. Amazing. But here there is a product called Fling (binge unlimited satisfaction of their impulses, whims). This bar, which obeaschaet only flirtation. Without any obligations. And, of course, it does not last forever. It is a delicate, delicate pleasure that last point, and then disintegrates.
Thus, we have created a campaign that plays with the theme of idealizing "happily ever after", with the slogan "Eternity - exaggerated».
We took the classic romantic understanding of the word «forever» and put it in contemporary reality.
- Nuu ... We had a lovely moment. And! I've got your number! I>
- Yes. i>
- And ... And I better go ... i>
- So far.
i>
- So far. i>
via adme.ru
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