Tooheys Beer notes point Bashny.Net

Manufacturers Tooheys Australian beer and Saatchi & Saatchi aired video, which showed his love for rugby.

Minute Spot «Post-Try celebration» shows how the fans celebrate every point («try»), the judge counted their favorite team. They show the whole performance with dance, acrobatics and music. The show is not quite skilful and sometimes even clumsy, but prepared with a sense.

In the video, a lot of details understandable to fans of rugby and beer Tooheys. For instance, a synthesizer "plays" a deer, a symbol of the brand and part of the logo. A banner flying in the background in the last frame of video reads: «For the love of Wallabies» - «For the love of Wallabies». It transformed the slogan beer Tooheys New «For the love of beer», which during the Tooheys Cup rugby looks like «For the love of rugby». Wallabies - a team that has for many years sponsored by the brand.



The video will be broadcast on Australian television channels for several weeks - before the end of Tooheys Cup rugby, which is organized for the sixth time.

Tooheys New is the official beer of Australia Rebgi and sponsor of four teams.

Agency: Saatchi & Saatchi

Executive Creative Director: David Nobay

Senior Copywriter: Tim Brown

Agency Producer: Scott McBurnie

Production Company: Revolver Film

Director: Jim Hosking

Director of Photography: Danny Ruhlmann

Executive Producer: Michael Ritchie

Producer: Yolande Dewey

Editorial Company: Guillotine - Sydney

Editor: Stewart Reeves

Head of Art: Peter Buckley

via adme.ru